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Program Overview
This three-year BSc Marketing degree equips you with the core knowledge and skills needed to succeed in today’s dynamic marketing landscape. It’s perfect for students who want to understand consumer behaviour, digital marketing, brand strategy, and marketing analytics, preparing you for a variety of roles in marketing and related fields.
Curriculum structure
Year 1
The first year introduces you to the fundamentals of marketing alongside broader business subjects. You’ll study core topics such as marketing principles, consumer behaviour, and digital marketing basics, alongside foundational business modules to give you a well-rounded understanding of how organisations operate.
Year 2
In your second year, the focus sharpens on marketing techniques and strategy. You’ll dive deeper into areas like brand management, marketing research, digital marketing, and marketing communications, while also developing your analytical and critical thinking skills through applied projects and case studies.
Year 3
Your final year offers advanced marketing modules that develop strategic insight and practical skills. You can expect to study topics like marketing strategy, services marketing, and integrated communications. The year is designed to consolidate your learning and prepare you for the professional world or further study.
Focus areas:
Consumer behaviour, digital marketing, brand management, marketing analytics, and strategic marketing.
Learning outcomes:
You’ll graduate with strong analytical abilities, strategic thinking, communication skills, and practical experience in marketing, equipped to tackle real-world marketing challenges.
Professional alignment (accreditation):
The degree is accredited by the Chartered Institute of Marketing (CIM), providing exemptions from some professional marketing qualifications.
Reputation (employability rankings):
This three-year programme offers a comprehensive foundation in marketing, blending academic theory with practical application. You'll engage in group projects, case studies, and digital marketing simulations, all designed to prepare you for a dynamic marketing career. Teaching is delivered across the Clifton Campus and the Temple Quarter Enterprise Campus, providing access to modern facilities and resources.
Here’s what experiential learning looks like in this programme:
Graduates of the BSc Marketing program typically pursue roles such as marketing executive, brand manager, digital marketing specialist, or market research analyst. The median starting salary for graduates is approximately £25,000, with potential to reach £29,500 within five years.
Now, let's delve into the specific opportunities this program offers:
University Services to Support Employment:
The University Careers Service provides comprehensive support, including CV clinics, interview preparation, employer workshops, and career fairs. Additionally, the Professional Liaison Network offers industry mentoring, company visits, guest speakers, internships, and consultancy projects. The Bristol PLUS Award recognizes extracurricular and employability skills development.
Employment Statistics & Salary Figures:
Approximately 90% of graduates are employed in degree-essential or beneficial roles within 15 months. Around 61% report that their role aligns closely with their future plans.
University–Industry Partnerships:
The program is accredited by the Chartered Institute of Marketing (CIM) and the Institute of Data and Marketing (IDM), allowing students to gain CIM qualifications through the Graduate Gateway.
Long-Term Accreditation Value:
Graduates benefit from the program's strong industry recognition, enhancing their employability in the marketing sector.
Graduation Outcomes:
The program's focus on practical skills and industry connections ensures that graduates are well-prepared for successful careers in marketing.
Further Academic Progression:
After completing the BSc Marketing, graduates can pursue postgraduate studies in areas such as marketing strategy, consumer behavior, digital marketing, or business management. The program's strong foundation in marketing principles and industry practices provides a solid base for advanced academic pursuits.
IB: 36 points overall with 18 at Higher LevelIELTS: 6.5 overall with 7.0 in reading and listening, and no score below 6.0 CBSE: English at 70-80% or above can be accepted in lieu of another English test such as IELTS.GPA: Along with a GPA of at least 3.2 (3.4 for competitive courses), applicants must also have three additional qualifications from the following: SAT (evidence-based reading and writing) score of at least 650 or ACT score of at least 28; honors-level Grade 12 classes both semesters; dual enrollment courses; AP tests scored 4 or higher; IB Higher Level courses; or A Levels.TOEFL: 88 overall with R24 L22 S22 W22A-Levels: A*AB is also accepted for standard offer in lieu of AAATypical offers for CBSE and CISCE range from 80% (equivalent to ABB at A-level) to 90% (equivalent to A*AA at A-level)Marketing Manager – plans and executes marketing strategiesBrand Manager – develops and maintains brand imageDigital Marketing Specialist – manages online marketing campaignsMarket Research Analyst – analyzes consumer data to inform decisionsSales Manager – oversees sales teams and client relationshipsAdvertising Executive – creates and implements advertising contentProduct Manager – coordinates product development and marketingPublic Relations Officer – manages company reputation and media communicationContent Marketing Manager – produces marketing content to engage audiencesMarketing Analyst – evaluates marketing performance and trends
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