BSc Marketing with Study Abroad in a Modern Language

This four-year programme combines core marketing knowledge with modern language study and valuable international experience. You’ll gain practical skills through group projects, digital marketing simulations, research assignments, and importantly, a full third year spent studying marketing at a partner university abroad. Teaching is based across the Clifton Campus and Temple Quarter Enterprise Campus, both offering modern lecture theatres, collaborative learning spaces, and access to career and enterprise events.

So here’s what experiential learning looks like in this programme:

• Study abroad full year (Year 3): Spend your third year at a partner university overseas, studying marketing in your chosen modern language (e.g., French, German, Spanish, Italian). This immerses you in international business settings and develops your cross-cultural communication skills.
• Language integration across years: Begin language study in Year 1, continuing alongside marketing modules in Year 2. You’ll complete language-based marketing assignments preparing you for real tasks abroad.
• Marketing group projects & real-world briefs: Throughout the course, you’ll engage in collaborative case studies, brand campaigns, consumer-behaviour analysis, digital marketing assignments, and strategic planning exercises that reflect industry challenges.
• Marketing digital and data tools: Coursework includes units in digital marketing, analytics, and consumer behaviour, equipping you with practical skills in tools like Excel, SPSS, and CRM-style platforms.
• Final-year independent project or dissertation: In your fourth year, undertake a research project on a marketing issue of your choice, applying analytical skills and demonstrating in-depth subject knowledge at an international level.
• Industry-informed teaching & professional accreditation: Lectures and seminars are delivered by both marketing academics and practitioners. The course holds accreditation from the Chartered Institute of Marketing (CIM), offering professional recognition and exemptions towards CIM qualifications.
• Access to enterprise and career facilities: At Temple Quarter Enterprise Campus and Clifton Campus, you’ll benefit from innovation spaces and employability events such as career fairs, CV workshops, employer networking, and start-up support. The Centre for Study Abroad offers guidance for your international transition.
• University library & research resources: Access Bristol’s main libraries and study zones to support your marketing research and language learning. The university also offers a rich cultural environment with venues, societies, and interdisciplinary events that enhance your academic experience.

Graduate Outcomes Summary
Graduates typically move into roles like marketing executive, brand manager, international marketing coordinator, or digital marketing analyst. Median starting salaries are around £27,400 in the first year after graduation, rising to approximately £41,600 by year three, and £52,600 by year five.

Now, here’s why this programme is a compelling opportunity:

• University Services to Support Employment:
  The University Careers Service is actively involved throughout your studies—offering CV clinics, practice interviews, employer workshops, and career fairs. In addition, the Professional Liaison Network provides industry mentoring, visits to companies, guest speakers, internships, and consultancy projects. You can also take part in the Bristol PLUS Award, which formally recognises your extracurricular and employability skills development.
• Employment Statistics & Salary Figures:
  About 90% of graduates are employed in degree-essential or beneficial roles within 15 months. Around 90% are in work, further study, or other purposeful activity, and about 61% say their role aligns closely with their future plans. Common roles include business and public service associate professionals, finance professionals, and research/business administration roles.
• University–Industry Partnerships:
  The marketing programme is shaped with input from practitioners and leading researchers, ensuring current and relevant learning. The CIM (Chartered Institute of Marketing) accreditation grants professional-level recognition and can deliver exemptions from CIM exams. The IDM (Institute of Data and Marketing) accreditation also underlines curriculum relevance to industry best practice.
• Long‑term Accreditation Value:
  The degree is accredited by CIM (and often the IDM), ensuring that your qualification holds strong value with employers across the UK and globally. These accreditations reinforce professional credibility in the marketing field.
• Graduation Outcomes:
  Graduates typically land skilled roles with real relevance to their studies. The study‑abroad year adds substantial language proficiency and intercultural competency—shown to be highly valued in global and multilingual marketing roles.

Further Academic Progression:
With this degree, you're well poised for postgraduate options in international marketing, consumer behaviour, branding strategy, digital marketing analytics, or business management. The language component offers a unique edge for applying to international master’s programmes or specialised research in areas like international business communication or cross-cultural consumer research. Many graduates have moved on to study at globally recognised institutions exploring marketing, language studies, or international commerce.