Enter OTP
The BA (Hons) in Marketing is an exciting, CIM accredited degree which is continually reviewed, to reflect emergent themes such as disruptive technologies and to reflect changing graduate needs in areas of design, digital skills and creativity. Starting with an underpinning of the modern marketing mix (MMM) in the first year, with assessment based on real life marketing problems, students continue their studies with modules investigating the psychology of consumer behaviour and the contemporary world of branding, before analysing the components of digital marketing campaigns and specialising in areas of luxury marketing.
A recognised and relevant foundation/Access course (minimum pass mark for a UK-based foundation programme is usually 55%), Higher Secondary School Certificate with a minimum score of 60%, High School Diploma (to age 18) where it is deemed equivalent to A Levels (3 A Level passes at BBB/BCC), An International Baccalaureate (28 points), EDEXCEL BTEC National Diploma (MMM-DMM), IELTS 6.0 overall with no component less than 5.5 (or equivalent).
Careers in Brand ManagementAdvertisingPublic RelationsCustomer ManagementInternational Marketing and Digital Marketing
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University of Chichester
