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This degree route provides a critical appreciation of the elements which digital marketing strategies cover, including web site development and analytics, consumer behaviour, social media marketing, digital campaign planning and branding within the global marketing context. You will be introduced to current and relevant examples of digital marketing and be given the opportunity to develop digital marketing plans for a range of companies and situations. Using this knowledge, allied to the use of models and tools, will prepare you for employment in areas such as, campaign management, paid search advertising, and other digital marketing roles.
A recognised and relevant foundation/Access course (minimum pass mark for a UK-based foundation programme is usually 55%), Higher Secondary School Certificate with a minimum score of 60%, High School Diploma (to age 18) where it is deemed equivalent to A Levels (3 A Level passes at BBB/BCC), An International Baccalaureate (28 points), EDEXCEL BTEC National Diploma (MMM-DMM), IELTS 6.0 overall with no component less than 5.5 (or equivalent).
Careers in Brand ManagementAdvertisingPublic RelationsCustomer ManagementInternational Marketing and Digital Marketing
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University of Chichester
