Enter OTP
4 Years On Campus Bachelors Program
University of East AngliaThis four-year degree combines core marketing and management principles with the opportunity to study abroad in your third year. You'll develop skills in strategic marketing, consumer behaviour, digital marketing, and management practices. The international experience enhances your global perspective, cultural awareness, and adaptability in the business world.
Curriculum Structure
Year 1
The first year provides a solid foundation in business and marketing, covering modules such as Introduction to Marketing, Managing Organisations, Business Economics, and Business Analytics. These modules equip you with essential knowledge and skills for the subsequent years.
Year 2
Building on the first year, you'll delve deeper into subjects like Consumer Behaviour, Marketing Communications, Digital Marketing, and Strategic Management. This year emphasizes the application of theoretical concepts to real-world scenarios, preparing you for the challenges of the final year.
Year 3 (Year Abroad)
In the third year, you'll spend one or both semesters studying at a partner university abroad. This international experience allows you to immerse yourself in a different culture, gain a global perspective on business practices, and enhance your employability in an increasingly globalized job market.
Year 4
The final year focuses on advanced topics such as International Marketing, Brand Management, and Marketing Strategy. You'll also undertake a dissertation or a consultancy project, applying your knowledge to solve real business problems.
Focus Areas:
Strategic marketing, consumer behaviour, digital marketing, international business, brand management, marketing communications.
Learning Outcomes:
Graduates will be able to develop and implement marketing strategies, analyze consumer behavior, manage brands, and navigate the complexities of international business environments.
Professional Alignment (Accreditation):
The program aligns with industry standards and prepares students for professional certifications in marketing and management.
Reputation (Employability & Rankings):
This four-year programme combines core marketing and management theory with a valuable international experience, helping you develop practical skills and global business insight.
So here’s what experiential learning looks like in this programme:
Graduates typically pursue careers as marketing managers, brand strategists, international marketing consultants, or business development managers. The year abroad enriches global cultural understanding and language skills, improving employability in multinational companies. Starting salaries generally range from £24,000 to £27,000, with growth into mid to senior roles over five years.
University Services to Support Employment
UEA offers dedicated employability support including career workshops, CV and interview preparation, placement year assistance, and access to global alumni networks. The Norwich Business School careers team provides tailored mentoring and employer connections, especially supporting international experience recognition.
Employment Statistics & Salary Figures
Around 94% of Norwich Business School graduates are employed or in further study within 15 months. Median starting salary is approximately £24,500, with typical progression to £30,000+ after 3–5 years.
University–Industry Partnerships
UEA partners with global firms and local enterprises for placements, internships, and live consultancy projects. Key partners include international marketing agencies and multinationals in finance, retail, and technology sectors.
Long-term Accreditation Value
The programme holds accreditation from the Chartered Institute of Marketing (CIM), allowing exemption from some professional marketing qualifications. Norwich Business School is AACSB accredited, reflecting high international standards.
Graduation Outcomes
Graduates develop strong analytical, strategic, and cross-cultural marketing skills, along with practical management experience and global business insights, making them competitive in international marketing roles.
Further Academic Progression:
Graduates often pursue master’s degrees in International Marketing, Strategic Brand Management, Digital Marketing, or Global Business. The CIM accreditation supports advancement toward professional marketing certifications and career development.
International students undertaking a Year Abroad, a Year in Industry, or a Placement Year in 2026-27 will be charged 25% of their annual school fee. A-Level: All applicants must hold or be working towards GCSEs in English Language and Mathematics at minimum grade C or grade 4. IELTS: 6.0 overall (minimum 5.5 in all components) TOEFL iBT including Special Home Edition 79 overall, Reading 18, Writing 17, Listening 17, Speaking 20.IELTS and TOEFL test scores are valid for two years from course start date.GPA: 3.5 with 3 AP exams scored 3+ or ACT 27+ or SAT 1280+.International Marketing Manager – leads marketing campaigns across global marketsBrand Manager – develops brand strategy for diverse regionsProduct Manager – manages products tailored for international audiencesMarket Research Analyst – studies global consumer behaviorBusiness Development Manager – expands business in international marketsSales Manager – directs international sales teams and operationsAdvertising Executive – creates culturally relevant advertising campaignsMarketing Consultant – advises on global marketing strategiesPublic Relations Officer – handles international communications and reputationTrade Marketing Manager – aligns marketing with global sales channels
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