1. University of East London
  2. Program
  3. Bachelors
  4. BSc Marketing

BSc Marketing

3 Years On Campus Bachelors Program

University of East London

Program Overview

The BSc (Hons) Marketing program offers a broad understanding of marketing principles, consumer behavior, and strategic business approaches. Students gain hands-on experience through case studies, digital campaigns, and industry-focused projects, preparing them for diverse marketing roles.

Year 1
The first year covers the fundamentals of marketing, business principles, and consumer behavior. Students also develop essential academic and professional skills for higher-level study.

Year 2
In the second year, students study branding, digital marketing, and market research. Applied projects provide opportunities to practice marketing strategies in realistic business scenarios.

Year 3
The final year focuses on strategic marketing, marketing planning, and international perspectives. Students complete a dissertation or consultancy project, applying theoretical knowledge to real-world challenges.

Focus Areas
Branding, digital marketing, market research, consumer behavior, marketing strategy, and applied projects.

Learning Outcomes
Graduates will be able to design and implement marketing campaigns, analyze market trends, and make strategic marketing decisions for diverse organizations.

Reputation

  • Strong links with industry and opportunities for practical projects
  • Graduates equipped with professional and digital marketing skills
  • Recognized for producing career-ready marketing professionals

Experiential Learning (Research, Projects, Internships etc.)

This program offers a comprehensive understanding of marketing principles, focusing on consumer behavior, digital marketing, and brand management. Students are encouraged to apply theoretical concepts to real-world marketing challenges.

Experiential Learning Highlights:

  • Practice-Based Approach: Engage in projects that simulate real marketing scenarios, allowing students to apply theoretical knowledge in practical settings.
  • Digital Marketing Projects: Develop and implement digital marketing strategies, gaining hands-on experience with current tools and platforms.
  • Consumer Behavior Analysis: Conduct research to understand consumer preferences and behaviors, informing marketing strategies.
  • Brand Management: Work on brand development projects, learning how to create and maintain a brand's identity.
  • Industry Placements: Optional placements provide students with the opportunity to gain experience in the marketing field.

Progression & Future Opportunities

Graduates are prepared for general marketing roles such as Marketing Executive, Brand Manager, Market Research Analyst, Digital Marketing Coordinator, and Business Development Officer.

  • University services to support your employment
    Careers support includes employability workshops, CV and interview guidance, placement opportunities, networking events, and mentoring through UEL’s Careers and Employability Service.

  • Employment stats & salary figures

    • Around 91% of graduates secure employment or further study within 15 months.
    • Starting salaries typically range from £22,000–£28,000 depending on the sector.

  • University–industry partnerships
    Links with local and national companies provide live projects, internships, and consultancy opportunities.

  • Long-term accreditation value
    Equips graduates with practical and strategic marketing skills, offering pathways to CIM professional qualifications.

  • Graduation outcomes
    Alumni progress into marketing, brand management, digital marketing, and market research roles across a range of industries.

Further Academic Progression (both programmes):
Graduates can continue with:

  • MSc Marketing, MSc Digital Marketing, or MSc Marketing Analytics
  • MBA or MSc Business Management
  • CIM professional qualifications to enhance career development and professional recognition

Program Key Stats

£15,560 (Annual cost)
£ 29
Sept Intake : 14th Jan


Eligibility Criteria

BBC
3.0
24
60

1070
23
6.0
59

Additional Information & Requirements

Career Options

  • Marketing Manager – develops and implements marketing strategies across sectors
  • Brand Manager – maintains and develops brand identity and positioning
  • Digital Marketing Specialist – manages online campaigns and digital analytics
  • Market Research Analyst – studies consumer behavior and market trends
  • Product Manager – oversees product development and marketing
  • Advertising Executive – creates and manages advertising campaigns
  • Sales Manager – leads sales teams and business development initiatives
  • Public Relations Officer – handles company communications and reputation management
  • Content Marketing Manager – develops marketing content strategies
  • Marketing Consultant – advises businesses on marketing strategy and performance

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