Fashion Marketing and Communication BA (Hons)

3 Years On Campus Bachelors Program

University of East London

Program Overview

The BA (Hons) Fashion Marketing program equips students with the skills to promote, brand, and sell fashion products in a competitive global market. It combines creative and strategic approaches to marketing, covering consumer behavior, digital campaigns, and visual merchandising, while offering practical experience to prepare graduates for careers in fashion marketing and retail.

Year 1
In the first year, students are introduced to the fundamentals of marketing, fashion branding, and consumer behavior. They also develop professional and academic skills essential for their studies and future careers.

Year 2
The second year focuses on applied marketing techniques, including social media strategy, visual merchandising, and fashion communication. Students gain practical experience through live projects and collaborative assignments with industry partners.

Year 3
In the final year, students consolidate their knowledge through advanced modules in strategic marketing, brand management, and international fashion promotion. They also complete a dissertation or industry-based project, demonstrating the ability to implement marketing strategies in real-world contexts.

Focus Areas
Fashion branding, digital marketing, social media strategy, consumer behavior, visual merchandising, and industry projects.

Learning Outcomes
Graduates will be able to develop and implement creative marketing campaigns, analyze consumer trends, and manage fashion brands effectively across multiple platforms.

Reputation

  • Recognized for strong links with the fashion industry and practical project opportunities
  • Provides work-based experience and live projects to enhance employability
  • Develops graduates with creative and strategic marketing skills relevant to the fashion sector

Experiential Learning (Research, Projects, Internships etc.)

This program blends creative marketing strategies with communication skills tailored for the fashion industry. Students engage in real-world projects, developing campaigns and strategies for fashion brands.

Experiential Learning Highlights:

  • Industry Collaboration: Work on live briefs from fashion brands, applying theoretical knowledge to practical scenarios.

  • Event Planning: Gain experience in organizing fashion events, enhancing skills in project management and logistics.

  • Visual Merchandising: Develop skills in creating compelling visual displays that align with brand identity.

  • Professional Development: Opportunities for internships and placements within the fashion industry to gain hands-on experience.

  • Networking Opportunities: Engage with industry professionals through guest lectures and networking events.

Progression & Future Opportunities

Graduates are prepared for careers in fashion marketing, brand management, retail marketing, and PR within the fashion industry. The programme develops creative, strategic, and analytical skills to manage marketing campaigns in a fast-paced fashion environment.

  • University services to support your employment
    UEL’s Careers and Employability Service offers one-to-one career guidance, CV and interview workshops, placement and internship support, networking events, and mentoring opportunities. Students gain practical experience through live industry projects.

  • Employment stats & salary figures

    • Around 90% of graduates progress into employment or further study within 15 months.
    • Typical starting salaries range from £21,000–£27,000, with higher potential in fashion hubs like London.
  • University–industry partnerships
    Partnerships with fashion brands, retail companies, and PR agencies allow students to undertake placements and live projects, enhancing professional experience.

  • Long-term accreditation value
    Provides industry-relevant skills and supports progression to professional marketing or fashion industry certifications.

  • Graduation outcomes
    Alumni work in fashion marketing, brand management, retail management, PR, and social media roles.

Further Academic Progression (both programmes):
Graduates can continue with:

  • MSc Marketing, MSc Digital Marketing, or MSc Marketing Analytics
  • MBA or MSc Business Management
  • CIM professional qualifications to enhance career development and professional recognition

Program Key Stats

£15,560 (Annual cost)
Sept Intake : 25th Jan


Eligibility Criteria

BBC
3.0
24
60

1070
23
5.5
89

Additional Information & Requirements

Career Options

  • Fashion Brand Manager – oversees brand strategy and identity for fashion labels
  • Fashion Marketing Manager – develops marketing campaigns for fashion products
  • Merchandising Manager – plans and manages product ranges and inventory
  • Product Development Manager – leads creation and launch of new fashion products
  • Fashion Buyer – selects and purchases products for retail collections
  • Visual Merchandiser – designs in-store and digital displays to drive sales
  • Public Relations Officer – manages media relations and brand image
  • Social Media Manager – manages online campaigns and engagement for fashion brands
  • Event Marketing Coordinator – organizes fashion shows
  • launches
  • and promotional events
  • Marketing Consultant – advises fashion businesses on marketing strategies and brand growth

Book Free Session with Our Admission Experts

Admission Experts