BSc Marketing and Management

3 Years On Campus Bachelors Program

University of Exeter

Program Overview

BSc Marketing and Management at the University of Exeter is ideal for students who want to understand how businesses attract customers, build successful brands and make effective strategic decisions in a competitive global marketplace. The programme combines marketing expertise with management skills, covering areas such as consumer behaviour, branding, digital marketing, business strategy and organisational management, with the option to complete a Year Abroad or Industrial Experience pathway to gain international or professional experience.

Curriculum Structure

Year 1
Your first year introduces the key principles of marketing and management while helping you understand how organisations operate in different business environments. You will study modules such as Fundamentals of Marketing, Discovering Management, Marketing and Society, and Principles of Economics, developing a strong foundation in customer-focused business decisions, market awareness and management concepts.

Year 2
In your second year, you will build deeper knowledge of how businesses understand customers, develop brands and create effective marketing strategies. You will explore modules such as Consumer Behaviour, Brands and Branding, Marketing Communications: Strategies and Applications, and Organisational Behaviour, gaining practical insights into market research, customer decision-making and managing people within organisations.

Year 3
Your final year focuses on advanced marketing and management challenges, allowing you to apply your knowledge to real-world business situations. You will study specialist areas such as Marketing Management and Strategy, Marketing Issues and Trends, and Strategic Digital Marketing Practice, preparing you for careers in marketing, brand management, consultancy and business leadership.

Industrial Experience / Year Abroad (Optional)
You can extend your degree through an optional Industrial Experience Year or Year Abroad pathway. The Industrial Experience option allows you to gain valuable workplace experience with an organisation before completing your final year, while the Year Abroad provides the opportunity to study internationally and develop a broader understanding of global business and marketing practices.

Focus Areas (in a string)

Marketing Strategy, Consumer Behaviour, Brand Management, Digital Marketing, Marketing Communications, Market Research, Organisational Behaviour, Business Management, Strategic Decision-Making, Customer Insights, Global Marketing, Marketing Trends, Business Leadership, Management Practice

Learning Outcomes (in a string)

Develop knowledge of marketing principles and management practices, analyse consumer behaviour and market trends, create effective marketing strategies, evaluate branding and communication approaches, apply research methods to business challenges, understand organisational behaviour, develop strategic thinking skills, strengthen teamwork and communication abilities, build commercial awareness, apply digital marketing concepts in business environments

Professional Alignment (Accreditation)

The programme develops industry-focused marketing and management skills that are valued by employers across a wide range of sectors. Students gain the knowledge and practical abilities needed for marketing careers and can further enhance their professional development through recognised marketing and business qualifications.

Reputation (Employability Rankings)

The University of Exeter Business School provides strong employability support through career guidance, employer engagement, networking opportunities and professional development activities.
The programme develops highly valued skills in communication, research, strategic thinking, teamwork and commercial awareness, supporting progression into marketing and management careers.

Experiential Learning (Research, Projects, Internships etc.)

This three‑year undergraduate programme, based at Exeter’s Streatham Campus, develops your understanding of consumer behaviour, organisational structure, strategy, accounting, and economics—equipping you with a comprehensive toolkit for today’s business world. The degree holds triple accreditation (AMBA, AACSB, EQUIS) and is recognised by the Chartered Institute of Marketing (CIM) via its Graduate Gateway, offering potential exemptions from CIM professional qualifications.

So here’s what experiential learning looks like in this programme:

Live marketing and business projects: Throughout all years, you’ll work on real marketing campaigns, consumer behaviour case studies, and strategic management briefs to hone teamwork, research, and communication skills.
Industry-standard digital tools: Modules incorporate practical use of Excel, SPSS, CRM-like systems, and digital analytics platforms through workshops and assignments—aligned with what employers expect today.
Guest lectures, seminars & networking events: The course regularly features marketing and management professionals, providing insights into current industry trends and expanding your professional network.
Independent final-year project or dissertation: Apply your marketing and analytical skills in a self-directed research or applied project, supported by academic expertise and contemporary theory.
Optional placement and year abroad routes: While the three‑year version doesn’t include these by default, the Business School offers alternative four-year variants with Industrial Experience or Study Abroad—ideal for gaining international or industry exposure.
Entrepreneurial and innovation support: Students can access the SETsquared Exeter Startup Incubator and the CQ makerspace to work on live business challenges, entrepreneurial ventures, and creative problem-solving projects.
Strong careers & employability provision: Exeter reports around 92% of graduates employed or in further study within 15 months. You’ll benefit from dedicated support: CV workshops, mock interviews, employer fairs, and access to the Careers & Enterprise Centre throughout your studies and beyond.
Campus facilities & academic environment: Learn at the Streatham Campus—featuring The Forum hub, the central library with over 1.2M resources, collaborative spaces, theatres, and the Innovation Centre—embedded in a richly resourced university setting.

Progression & Future Opportunities

A BSc Marketing and Management from the University of Exeter prepares graduates for a wide range of career opportunities by developing strong skills in marketing strategy, consumer behaviour, business management and commercial decision-making. The programme helps students progress into roles such as Brand Manager, Business Development Consultant, Project Manager, and Management Trainee, while also opening opportunities across marketing, consulting, sales and wider business sectors. With industry-focused learning, professional recognition and dedicated career support, graduates are well equipped to succeed in a competitive global business environment.

Key opportunities and career support include:

The University of Exeter Business School Careers Team provides dedicated employability support through career guidance, CV and application advice, interview preparation, skills workshops, employer events and access to career resources.
Students can gain professional experience through the optional Industrial Experience Year, where they spend an additional year working in a relevant industry role before completing their final year.
The Industrial Experience pathway helps students build valuable workplace skills and strengthen their professional profile, with placement salaries typically ranging from £19,000 to £23,000, and some roles reaching up to £52,000 depending on the employer and position.
97% of graduates with Industrial Experience were in graduate employment or postgraduate study within six months of graduation, compared with 93.5% of graduates without the placement year.
Students have gained placement experience with leading organisations including Adidas, Apple, ASOS, Bank of England, Deloitte, Disney, EY, GlaxoSmithKline, Goldman Sachs and PwC.
The programme is accredited by the Chartered Institute of Marketing (CIM), allowing eligible students to gain exemptions towards CIM Professional and Digital Marketing qualifications.
Graduates have progressed into careers with organisations such as Audi, Babcock International, Barclays, Citi, Dell, Johnson & Johnson, Nestlé and Unilever.
Students develop highly valued professional skills including strategic thinking, leadership, project management, communication, negotiation, research and understanding of global business environments.
The University of Exeter Business School provides opportunities to connect with employers through graduate recruitment events, industry talks, networking sessions and employer-led activities.
The University of Exeter Business School holds triple accreditation from AMBA, AACSB and EQUIS, reflecting its international reputation for high-quality business education.
The programme is ranked 1st in the UK for Marketing graduate prospects in the Complete University Guide 2027, and 90% of Management graduates were in or due to start employment or further study 15 months after graduation.

Further Academic Progression:

After completing the BSc Marketing and Management, graduates can continue their studies through postgraduate programmes such as MSc Marketing, MSc International Business, MSc Management, MSc Business Analytics, MSc Digital Marketing, or other specialist business and management degrees. Students can also pursue professional development through qualifications such as those offered by the Chartered Institute of Marketing (CIM) to further enhance their expertise and career opportunities in marketing and management.