BSc Marketing and Management

This three‑year undergraduate programme, based at Exeter’s Streatham Campus, develops your understanding of consumer behaviour, organisational structure, strategy, accounting, and economics—equipping you with a comprehensive toolkit for today’s business world. The degree holds triple accreditation (AMBA, AACSB, EQUIS) and is recognised by the Chartered Institute of Marketing (CIM) via its Graduate Gateway, offering potential exemptions from CIM professional qualifications.

So here’s what experiential learning looks like in this programme:

• Live marketing and business projects: Throughout all years, you’ll work on real marketing campaigns, consumer behaviour case studies, and strategic management briefs to hone teamwork, research, and communication skills.

• Industry-standard digital tools: Modules incorporate practical use of Excel, SPSS, CRM-like systems, and digital analytics platforms through workshops and assignments—aligned with what employers expect today.

• Guest lectures, seminars & networking events: The course regularly features marketing and management professionals, providing insights into current industry trends and expanding your professional network.

• Independent final-year project or dissertation: Apply your marketing and analytical skills in a self-directed research or applied project, supported by academic expertise and contemporary theory.

• Optional placement and year abroad routes: While the three‑year version doesn’t include these by default, the Business School offers alternative four-year variants with Industrial Experience or Study Abroad—ideal for gaining international or industry exposure.

• Entrepreneurial and innovation support: Students can access the SETsquared Exeter Startup Incubator and the CQ makerspace to work on live business challenges, entrepreneurial ventures, and creative problem-solving projects.

• Strong careers & employability provision: Exeter reports around 92% of graduates employed or in further study within 15 months. You’ll benefit from dedicated support: CV workshops, mock interviews, employer fairs, and access to the Careers & Enterprise Centre throughout your studies and beyond.

• Campus facilities & academic environment: Learn at the Streatham Campus—featuring The Forum hub, the central library with over 1.2M resources, collaborative spaces, theatres, and the Innovation Centre—embedded in a richly resourced university setting.

Graduates typically go on to roles such as marketing executive, brand strategist, digital marketing analyst, or business development coordinator. Starting salaries generally range from £24,000 to £28,000, with growth to £35,000+ within five years as experience increases. Exeter graduates are often recruited by top employers like Amazon, Deloitte, HSBC, Goldman Sachs, PwC, and Google.

Here’s why this programme stands out:

• University Services to Support Employment
  The University’s Careers Service provides personalised support including CV clinics, mock interviews, employer networking events, and placement advice. Students also benefit from live projects, alumni mentoring, and access to internships and graduate schemes.

• Employment Statistics & Salary Figures
  Around 92% of graduates are in employment or further study within 15 months of graduation. Exeter ranks among the top 10 universities most targeted by UK graduate employers.

• University–Industry Partnerships
  The programme offers strong connections with companies across sectors including finance, tech, retail, and consulting. These partnerships lead to internships, guest lectures, live consultancy projects, and exclusive networking opportunities with major brands.

• Long-term Accreditation Value
  The University of Exeter Business School is Triple Accredited (AACSB, AMBA, EQUIS)—a mark held by less than 1% of business schools worldwide—adding long-term global value to your degree.

• Graduation Outcomes
  You’ll graduate with well-rounded skills in marketing strategy, consumer insight, digital marketing, and business operations—preparing you for a wide variety of roles or further academic study. Optional routes including placements or study abroad also enhance your employability.

Further Academic Progression:
After completing this degree, you’ll be well-positioned to pursue postgraduate studies in areas like marketing strategy, digital marketing analytics, consumer behaviour, or international business. The University’s Triple Accredited status and strong research environment also support progression to competitive MSc or MBA programmes, or CIM qualifications.