BSc Marketing and Management with Industrial Experience

This four‑year programme includes a full-time industrial placement during your third year—allowing you to apply classroom learning in a real workplace and return to complete your final year at Exeter.

So here’s what experiential learning looks like in this programme:

• Paid year-long industry placement (Year 3): Work full-time in a marketing or management role, with typical salaries ranging from £15,000 to £52,000. Over half of students receive graduate job offers from their placement employers.

• Formal placement assessment: You’ll submit progress reports from your employer, write a reflective essay, and produce a business report. The placement contributes one-seventh of your final degree classification.

• Extensive career support: Exeter’s Business School Careers Team helps you identify and secure placements, craft strong applications, develop CVs, practice interviews, and provides academic tutor support throughout.

• Hands-on marketing and management projects: Across all years you’ll engage in live briefs, brand strategy tasks, consumer research, and business simulations to develop teamwork, analytical thinking, and commercial insight.

• Training in digital and analytical tools: Modules include practical instruction in Excel, SPSS, CRM systems and digital analytics platforms—skills directly aligned with employer needs.

• Choice of final-year dissertation or applied project: In your fourth year, you can pursue either an independent research dissertation or an applied marketing/management project supervised by academic staff.

• High graduate outcomes: Around 97% of graduates on this “with Industrial Experience” pathway were in employment or further study within six months—higher than the 93.5% reported for students who did not take the placement year.

• University support for placements: Placement tuition fees are reduced to approximately 20% of the standard rate during your placement year, and students can access student finance.

• Triple-accredited Business School: You’ll study at Exeter Business School, which holds AMBA, AACSB, and EQUIS accreditations and is respected within the Russell Group.

• Wide global placement network: Previous students have placed with firms like Adidas, Apple, ASOS, Bank of England, Deloitte, Disney, EY, GSK, Goldman Sachs, and PwC—often in roles offering real responsibility.

Graduates typically move into roles like marketing manager, brand strategist, digital marketing analyst, or business development consultant. The year in industry equips students with practical experience that often leads to graduate job offers. Starting salaries tend to range from £25,000 to £30,000, with many progressing to £35,000+ within a few years.

Now, here’s why this programme gives you a strong career edge:

• University Services to Support Employment
  The Business School’s Careers Team supports you every step of the way—helping secure a placement, craft a standout CV, prep for interviews, and providing academic mentorship throughout your industrial year.

• Employment Statistics & Salary Figures
  Around 97% of ‘with industrial experience’ graduates are in graduate employment or postgraduate study within six months—compared to 93.5% of students on the standard track. Over 50% receive job offers from their placement employers. Typical placement salaries range from £19,000 to £23,000, though some exceed this range depending on role and sector.

• University–Industry Partnerships
  Past placements have included high-profile UK and global employers like Adidas, Apple, ASOS, Deloitte, EY, Goldman Sachs, PwC, Disney, GlaxoSmithKline, and the Bank of England. These industry ties give you access to meaningful roles and networking from year one.

• Long-term Accreditation Value
  Exeter Business School holds Triple Accreditation (AACSB, AMBA, EQUIS), a prestigious hallmark recognized worldwide. This, combined with industrial experience, significantly enhances your CV and graduate marketability.

• Graduation Outcomes
  You’ll graduate with a strong blend of academic knowledge and real‑world experience—skills in marketing strategy, analytics, consumer insight, and business management—ready to step into skilled roles in marketing, consultancy, technology, finance, and more.

Further Academic Progression:
After graduating, many students continue to postgraduate studies in areas like international marketing, digital strategy, consumer behaviour, marketing analytics, or business management. The professional and academic weight of Exeter plus real-world experience makes you a competitive candidate for master's programmes or professional qualifications.