4 Years On Campus Bachelors Program
Program Overview
This four-year degree combines core marketing and management studies with an international year abroad, offering students a global perspective and cross-cultural experience. It’s ideal for those who want to broaden their understanding of global markets and enhance their adaptability and employability.
Curriculum structure
Year 1
You’ll begin by studying fundamental topics such as Discovering Management, Economics for Management, Statistics for Business, Fundamentals of Marketing, and Marketing and Society. This first year develops your understanding of business basics and marketing principles.
Year 2
In the second year, you focus on modules like Organisational Behaviour, Consumer Behaviour, Consumer and Market Analysis, Brands and Branding, and Marketing Communications. This stage strengthens your analytical and strategic skills while offering some elective options.
Year 3 (Year Abroad)
You will spend your third year studying at one of the university’s partner institutions overseas. This immersive experience allows you to explore international business environments, develop language and cultural skills, and gain valuable global insight.
Year 4
Returning from abroad, your final year includes advanced marketing and management modules such as Strategic Management, Marketing Management and Strategy, and Marketing Issues and Trends. You’ll complete a dissertation or major project, applying your knowledge and research skills.
Focus areas:
International marketing, consumer behaviour, strategic management, brand development, cross-cultural business, and marketing communications.
Learning outcomes:
Graduates will have a strong grasp of marketing and management principles, enhanced by international experience. They will be capable of strategic thinking, research, and applying marketing theory in diverse global contexts.
Professional alignment (accreditation):
The programme offers exemptions through the Chartered Institute of Marketing (CIM) Graduate Gateway, ensuring alignment with professional marketing standards.
Reputation (employability & rankings):
Exeter Business School is triple-accredited (AMBA, AACSB, EQUIS) and part of the Russell Group.
The university ranks highly in UK marketing league tables, with around 92% of graduates employed or in further study within 15 months of graduation.
This four-year programme includes a full academic year spent studying at a partner university abroad, enabling you to gain global insights into marketing strategies and business practices. You’ll develop cross-cultural communication skills and broaden your professional network, all while continuing your studies at Exeter’s Streatham Campus.
So here’s what experiential learning looks like in this programme:
Full-year study abroad (Year 3): Spend your third year at one of Exeter’s partner institutions overseas, gaining exposure to different markets, business cultures, and academic perspectives.
Real-world marketing and management projects: Throughout the programme, engage in live briefs, brand analysis, and consumer research projects to develop practical skills and teamwork.
Training in industry-standard digital tools: Learn to use platforms like Excel, SPSS, CRM systems, and digital marketing analytics tools through workshops and coursework.
Guest lectures and networking events: Benefit from sessions led by marketing and business professionals, offering insights into current industry trends and career advice.
Final-year dissertation or applied project: Complete a research project or practical marketing campaign, applying your knowledge to a topic of your choice.
Career support and employability services: Access Exeter’s Careers & Enterprise Centre for CV workshops, interview preparation, placement advice, and employer events.
Modern campus facilities: Study in Exeter’s well-equipped lecture theatres, collaborative learning spaces, and digital resource centres on the Streatham Campus.
Graduates often move into roles such as international marketing executive, brand manager, digital marketing strategist, or business development consultant. The year abroad enriches your global perspective and intercultural skills, making you highly attractive to multinational employers. Starting salaries typically range from £25,000 to £30,000, with many progressing quickly to higher positions.
Here’s why this programme stands out for your career:
University Services to Support Employment
Exeter’s Careers Service provides personalised support including CV workshops, interview preparation, employer networking events, and guidance for securing international internships or work placements during your year abroad.
Employment Statistics & Salary Figures
Around 92% of graduates are employed or in further study within 15 months, with those who complete a year abroad often enjoying enhanced employability and competitive starting salaries.
University–Industry Partnerships
The programme benefits from Exeter’s strong links with global companies across sectors like finance, tech, retail, and consulting. Students often complete international placements or projects with companies such as Amazon, Deloitte, HSBC, Goldman Sachs, and PwC.
Long-term Accreditation Value
Exeter Business School holds Triple Accreditation (AACSB, AMBA, EQUIS), a prestigious mark that adds global recognition to your degree and increases your employability worldwide.
Graduation Outcomes
You’ll graduate with strong marketing and management skills plus global experience—ready to take on strategic roles in international business, consultancy, or digital marketing.
Further Academic Progression:
Following this degree, you can pursue postgraduate studies in international marketing, global business strategy, digital marketing, or business management. The year abroad also prepares you well for competitive master’s programmes and professional marketing qualifications worldwide.
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