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3 Years On Campus Bachelors Program
University of HertfordshireThe BA (Hons) Advertising and Digital Marketing at the University of Hertfordshire is designed to equip students with the skills and knowledge necessary to thrive in the dynamic fields of advertising and digital marketing. The program focuses on developing practical expertise in areas such as digital advertising, social media marketing, content creation, and campaign management.
Curriculum Structure
Year 1
Students begin with foundational modules including Principles of Marketing (CIM), Digital Landscape, Digital Experience, and Understanding Data. These courses establish the basic principles of marketing and provide an understanding of the digital environment and user experience design.
Year 2
The second year builds upon core knowledge with modules like Digital Marketing Essentials, Digital Marketing Communications, and Professional Development in Advertising. Students develop analytical and strategic skills while learning to apply digital marketing concepts across various platforms.
Year 3
In the final year, students focus on advanced topics including Creativity, Technology and Innovation, Public Relations Concepts and Campaigns, and Market and Social Research. The year emphasizes real-world application of knowledge, preparing students for professional roles in advertising and digital marketing.
Focus Areas
Digital advertising strategy, social media marketing, content creation, user experience design, campaign management, and public relations.
Learning Outcomes
Graduates will be equipped to develop and implement effective advertising and digital marketing strategies, analyze consumer behavior and market trends, utilize digital marketing tools and platforms, and manage advertising campaigns across various media channels.
Professional Alignment (Accreditation)
The program is accredited by the Chartered Institute of Marketing (CIM), providing students with the opportunity to gain professional qualifications that enhance their employability in the advertising and digital marketing fields.
Reputation
This program integrates advertising and digital communications, equipping students with the skills needed for careers in advertising and digital marketing.
Experiential Learning Highlights:
Industry-Informed Curriculum
The program is accredited by the Digital Marketing Institute (DMI), ensuring students graduate with a recognized professional certification alongside their degree.
Practical Experience with Industry Tools
Students gain practical experience using tools like Adobe, Google Ads & Analytics, and Meta Ads Manager, learning to design and execute integrated marketing communications across platforms.
Live Projects and Industry Engagement
The program includes live projects, industry speakers, and events, providing students with real-world experience and networking opportunities in the advertising and digital marketing sectors.
Optional Placement Year
Students have the option to undertake a placement year, gaining valuable industry experience and enhancing their employability upon graduation.
Graduates are prepared for roles such as Digital Marketing Executive, Social Media Manager, Content Strategist, or Advertising Account Executive. The course blends creativity with technical expertise, focusing on digital media and advertising strategies.
University services to support your employment
The University provides access to the Careers and Placements Office, offering career coaching, CV workshops, and assistance with securing industry placements and internships.
Employment stats & salary figures
University–industry partnerships
The program includes opportunities for students to engage with professional activities, such as CIM qualifications and networking events, enhancing practical skills and industry connections.
Long-term accreditation value
While not professionally accredited, the degree provides a comprehensive understanding of digital marketing and advertising, valued by employers in the creative industries.
Graduation outcomes
Alumni often advance into roles in digital marketing, content creation, social media management, or advertising, with opportunities to further specialize or pursue postgraduate studies.
UCAS points: 112IB: Typical offer: 112 Entry requirementsGCSE: Grade 4/C in English Language and Mathematics.IELTS score of 6.0 with a minimum of 5.5 in each band.Test of English as a Foreign Language (TOEFL): 72 with band scores of reading 18, writing 17, listening 17, speaking 20 for undergraduateAmerican High School Diploma: High School Diploma with a minimum overall average of 3.0, with one of the following; 2 Advanced Placement (AP) with a minimum score of 3.0 OR SAT with a minimum of 1070 OR ACT with a minimum of 23CBSE: Standard XII English with 65% will also be accepted as an indicator of english proficiency.XII Certificate with 60-70% depending on points tariff required by UH course.This course offers optional sandwich year, with either placement or study abroad opportunities.Digital Marketing Manager – plans and executes online marketing strategiesAdvertising Executive – develops and manages advertising campaignsSocial Media Manager – manages brand presence across social media platformsContent Marketing Specialist – creates engaging digital content for campaignsSEO/SEM Specialist – optimizes websites and campaigns for search enginesBrand Manager – maintains brand consistency across digital and offline channelsEmail Marketing Specialist – designs and manages targeted email campaignsMedia Planner – selects and negotiates advertising space for campaignsMarketing Analyst – interprets data to improve advertising effectivenessCreative Director – leads the creative development of advertising projects
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