Enter OTP
The BA (Hons) Marketing at the University of Hertfordshire is a practical, industry-focused degree that teaches modern marketing strategy, digital tools, and consumer insight to prepare you for careers in brand management, digital marketing and marketing research. The course blends classroom learning with live projects and opportunities to specialise in areas such as digital marketing, social media or strategic brand management.
Curriculum Structure
Year 1
Year one builds your foundations in marketing and business through modules such as Principles of Marketing (CIM), Introduction to Marketing Communications, Understanding Data, and Digital Landscape. You’ll develop core analytical and communication skills, learn basic digital content techniques and begin planning your professional development.
Year 2
In year two you move into more applied work with modules like Consumer Behaviour, Digital Marketing in Practice, Marketing Insights, Analysis & Planning, Social Media and Social Influence, and Marketing Research. This year is focused on applying insight and data to campaign design, measuring impact, and building a professional portfolio of practical marketing work.
Year 3
The final year sharpens your strategic skills through options such as Strategic Product Management, Branding and Communications Strategy, Global Marketing, and a choice of a Dissertation or Industry Project (alternatives include modules like Digital Economy or Integrated Marketing Communications). You’ll complete a capstone piece that demonstrates your ability to research, plan and deliver marketing at a near-professional level.
Focus Areas
Strategic marketing planning, digital marketing and social media, consumer insight and research, branding and communications, and professional employability skills.
Learning Outcomes
You will graduate able to design data-informed marketing strategies, interpret consumer behaviour, manage integrated digital campaigns, conduct marketing research, and present actionable marketing plans to industry stakeholders.
Professional Alignment (Accreditation)
The degree is CIM-accredited and delivered with strong industry links, giving students routes to professional CIM awards and practical experience through live briefs and placement options.
Reputation
This CIM award-winning course focuses on developing core marketing skills, digital expertise, and strategic thinking to prepare students for the fast-paced marketing world.
Experiential Learning Highlights:
CIM Accreditation
The program is accredited by the Chartered Institute of Marketing (CIM), allowing students to pursue professional qualifications alongside their degree.
Practical Learning Opportunities
Students engage in live business projects and field trips, providing hands-on experience in marketing practices and strategies.
Blended Learning Approach
The course includes a mix of teaching methods, such as practical workshops, lectures, tutorials, and group work, enhancing the learning experience.
Industry Engagement
Students have opportunities to interact with industry professionals through guest lectures and events, gaining insights into current marketing trends and practices.
Graduates are equipped for careers as Marketing Managers, Brand Strategists, Digital Marketing Specialists, or Market Research Analysts. The course emphasizes strategic thinking, digital expertise, and understanding consumer behavior.
University services to support your employment
Students have access to the University's Careers and Placements Office, offering personalized career advice, networking events, and assistance with securing placements and internships.
Employment stats & salary figures
University–industry partnerships
The program offers opportunities for placements, internships, and study abroad experiences, enhancing employability and providing real-world exposure.
Long-term accreditation value
The degree is recognized by industry professionals and provides a solid grounding in marketing principles, preparing graduates for a variety of roles in the sector.
Graduation outcomes
Graduates often pursue careers in marketing management, digital marketing, brand development, or market research, with opportunities for further specialization or postgraduate study.
UCAS points: 112IB: Typical offer: 112 Entry requirementsGCSE: Grade 4/C in English Language and Mathematics.IELTS score of 6.0 with a minimum of 5.5 in each band.Test of English as a Foreign Language (TOEFL): 72 with band scores of reading 18, writing 17, listening 17, speaking 20 for undergraduateAmerican High School Diploma: High School Diploma with a minimum overall average of 3.0, with one of the following; 2 Advanced Placement (AP) with a minimum score of 3.0 OR SAT with a minimum of 1070 OR ACT with a minimum of 23CBSE: Standard XII English with 65% will also be accepted as an indicator of english proficiency.XII Certificate with 60-70% depending on points tariff required by UH course.This course offers optional sandwich year, with either placement or study abroad opportunities.Marketing Manager – develops and executes marketing strategiesBrand Manager – manages brand positioning and identityDigital Marketing Specialist – manages online campaigns and digital contentMarket Research Analyst – analyzes consumer behavior and market trendsProduct Manager – coordinates product marketing and developmentAdvertising Executive – plans and delivers advertising campaignsSales Manager – leads sales teams and client relationsPublic Relations Officer – manages corporate communications and reputationContent Marketing Manager – creates marketing content strategiesMarketing Consultant – advises businesses on marketing and business strategies
Embark on your educational journey with confidence! Our team of admission experts is here to guide you through the process. Book a free session now to receive personalized advice, assistance with applications, and insights into your dream school. Whether you're applying to college, graduate school, or specialized programs, we're here to help you succeed.
University of Hertfordshire
