BA Hons Business and Marketing

Studying Business as part of your course allows you to gain a firm understanding of the role of business in society and develop knowledge of the main functional areas; accounting, marketing and human resources through a creative mix of academic study, skills development and practical training. The importance of marketing as both a core business discipline and a challenging profession has been recognised and in 1998 the first award of chartered marketer status was conferred, enabling marketing professionals to gain appropriate recognition. Those who study marketing may not only be taking the first steps towards a career in marketing, but also towards senior management.