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4 Years On Campus Bachelors Program
University of HertfordshireThe BA (Hons) Business and Marketing with Placement Year at the University of Hertfordshire combines essential business knowledge with specialist marketing expertise to prepare students for a successful career. Students gain practical experience and theoretical understanding in areas like marketing strategy, digital marketing, consumer behavior, and brand management.
Curriculum Structure
Year 1
Students are introduced to fundamental business concepts and marketing principles through modules such as Principles of Marketing, The Business Environment, Introduction to Marketing Communications, and Understanding Data and Digital Marketing. This year provides a solid foundation for both business and marketing disciplines.
Year 2
The second year focuses on specialized marketing and business areas with modules including Consumer Behaviour, Branding Strategies, Digital Marketing Techniques, and Marketing Research and Analytics. Students apply their learning through practical projects and case studies, building strategic and analytical skills.
Year 3
At the end of your second year, you can experience a year of working life with a placement, or a shorter internship, a huge CV booster for when you complete the degree. In the past students have had the opportunity to work at Disney, IBM, Porsche, Toyota, Body Shop, and Hugo Boss..
Year 4
The final year emphasizes advanced and strategic topics such as Strategic Marketing Management, Integrated Marketing Communications, Global Marketing Strategies, and Innovation and Entrepreneurship in Marketing. Students complete a capstone project or dissertation to demonstrate their expertise and readiness for professional roles.
Focus Areas
Strategic marketing planning, consumer insight, digital marketing, brand development and management, marketing research and analytics.
Learning Outcomes
Graduates will be able to develop and implement marketing strategies, analyze consumer behavior, utilize digital marketing tools, manage brand development, and conduct marketing research to inform business decisions.
Professional Alignment (Accreditation)
The program is accredited by the Chartered Institute of Marketing (CIM), providing students with the opportunity to achieve professional qualifications alongside their degree.
Reputation
This program blends core business principles with specialized marketing strategies, preparing students for dynamic roles in both business and marketing sectors.
Experiential Learning Highlights:
Hands-On Marketing Practice
Students engage in real campaigns, tackle live briefs, and participate in hackathons and storytelling challenges, providing practical experience in marketing.
Diverse Assessment Methods
Assessments include business reports, presentations, speed pitches, online quizzes, and case study analysis, mimicking real-life scenarios to enhance learning.
Industry Engagement
The program incorporates live business projects and field trips, allowing students to apply their learning in real-world contexts and gain insights into industry practices.
Placement Year
Between the second and final year, students have the option to study abroad or undertake a work placement for up to a year, gaining valuable industry experience.
Graduates are prepared for roles such as Digital Marketing Executive, Social Media Manager, Content Strategist, or Advertising Account Executive. The course blends creativity with technical expertise, focusing on digital media and advertising strategies.
University services to support your employment
The University provides access to the Careers and Placements Office, offering career coaching, CV workshops, and assistance with securing industry placements and internships.
Employment stats & salary figures
University–industry partnerships
The program includes opportunities for students to engage with professional activities, such as CIM qualifications and networking events, enhancing practical skills and industry connections.
Long-term accreditation value
While not professionally accredited, the degree provides a comprehensive understanding of digital marketing and advertising, valued by employers in the creative industries.
Graduation outcomes
Alumni often advance into roles in digital marketing, content creation, social media management, or advertising, with opportunities to further specialize or pursue postgraduate studies.
UCAS points: 112-120IB: 112–120 UCAS points roughly correspond to 28–30 IB points.GCSE: Grade 4/C in English Language and Mathematics.IELTS score of 6.0 with a minimum of 5.5 in each band.Test of English as a Foreign Language (TOEFL): 72 with band scores of reading 18, writing 17, listening 17, speaking 20 for undergraduateAmerican High School Diploma: High School Diploma with a minimum overall average of 3.0, with one of the following; 2 Advanced Placement (AP) with a minimum score of 3.0 OR SAT with a minimum of 1070 OR ACT with a minimum of 23CBSE: Standard XII English with 65% will also be accepted as an indicator of english proficiency.Marketing Manager – develops and implements marketing strategiesBrand Manager – manages brand identity and positioningDigital Marketing Specialist – handles online campaigns and analyticsMarket Research Analyst – studies consumer behavior and market trendsProduct Manager – oversees product development and marketingAdvertising Executive – creates and executes advertising campaignsSales Manager – leads sales teams and strategiesPublic Relations Officer – manages company image and media relationsContent Marketing Manager – develops marketing content strategiesMarketing Consultant – advises businesses on marketing strategy and performance
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