1. University of Plymouth
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  3. Bachelors
  4. BSc (Hons) Marketing with Foundation Year

BSc (Hons) Marketing with Foundation Year

4 Years On Campus Bachelors Program

University of Plymouth

Program Overview

The BSc (Hons) Marketing with Foundation Year at the University of Plymouth is designed for students who may not meet the direct entry requirements for the standard three-year marketing degree. The integrated foundation year provides essential skills and knowledge in business and marketing, ensuring a smooth transition into the full degree program. This four-year course offers a comprehensive understanding of marketing principles, consumer behavior, and strategic communication, preparing graduates for various roles in the marketing industry.

Curriculum Structure

Foundation Year (Year 0)

The foundation year focuses on developing academic skills and introducing core business concepts. Students engage in modules that enhance their understanding of business environments, communication strategies, and analytical techniques, laying a solid groundwork for the subsequent years of study.

Year 1

Students delve into foundational marketing concepts, including modules on Marketing Principles, Consumer Behavior, and Digital Marketing Fundamentals. These courses provide a comprehensive introduction to the dynamics of marketing in the contemporary business environment.

Year 2

The second year builds upon the foundational knowledge, exploring areas such as Brand Management, Marketing Research, and Integrated Marketing Communications. Students learn to analyze market trends, develop strategic marketing plans, and understand the complexities of managing brands in a competitive marketplace.

Year 3

In the final year, students focus on advanced topics like Strategic Marketing Management, Global Marketing, and Marketing Analytics. The curriculum emphasizes the application of knowledge through practical projects and research, preparing students for leadership roles in marketing.

Focus Areas

Strategic marketing, consumer behavior analysis, brand management, digital marketing, and marketing analytics.

Learning Outcomes

Graduates will be equipped to develop and implement effective marketing strategies, analyze consumer behavior, manage brand identities, and utilize digital tools to enhance marketing performance.

Professional Alignment (Accreditation)

The program aligns with industry standards, preparing students for professional certifications in marketing and related fields.

Reputation

  • The University of Plymouth is recognized for its strong emphasis on employability and industry connections.
  • The program offers opportunities for students to engage with industry professionals and gain practical experience.
  • Graduates have a high employment rate in marketing-related roles.

Experiential Learning (Research, Projects, Internships etc.)

The BSc (Hons) Marketing with Foundation Year at the University of Plymouth is designed to equip students with the essential skills and knowledge to excel in the dynamic field of marketing. The program emphasizes practical experience, strategic thinking, and creative problem-solving, ensuring that graduates are well-prepared for successful careers in marketing.

Experiential Learning Highlights:

  • Industry-Relevant Curriculum: The program covers a wide range of topics, including branding, consumer behavior, innovation, marketing analysis, campaign management, and digital marketing. This diverse curriculum provides students with a solid foundation in both traditional and contemporary marketing practices.
  • Foundation Year: The program begins with a foundation year that prepares students for the academic demands of the degree. This year focuses on developing essential skills in research, communication, and critical thinking, providing a solid base for the subsequent years of study.
  • Practical Application: Students engage in hands-on projects and case studies that simulate real-world marketing challenges. These activities allow students to apply theoretical knowledge to practical situations, developing their problem-solving and analytical skills.
  • Guest Lectures and Industry Engagement: The program includes opportunities to interact with industry professionals through guest lectures, workshops, and networking events. These engagements provide students with insights into current marketing trends and practices, enhancing their understanding of the industry.
  • Personal and Professional Development: The curriculum incorporates modules focused on personal and professional development, helping students build essential skills such as communication, teamwork, and leadership. These modules prepare students for the demands of the marketing profession and enhance their employability.

Progression & Future Opportunities

Graduates from this program are prepared for careers such as Marketing Executive, Digital Marketing Specialist, Brand Manager, or Market Research Analyst. The foundation year provides essential business and marketing knowledge, giving students a strong start for a successful career in marketing:

  • University services to support your employment
    Plymouth’s Careers and Employability Service provides one-to-one career guidance, CV and interview support, networking events, and placement opportunities, helping students gain practical experience and enhance employability.

  • Employment stats & salary figures

    • A large proportion of graduates are employed or in further study within six months of completing the degree.
    • Starting salaries typically range from £20,000 to £27,000, with strong potential for career progression.
    • Alumni often advance into managerial or specialist marketing roles within a few years.

  • University–industry partnerships
    The program offers connections with local and national businesses, marketing agencies, and media organizations, providing live projects, internships, and networking opportunities to enhance skills and employability.

  • Long-term accreditation value
    The degree develops transferable skills in marketing, business, and communications, valued by employers across industries, supporting long-term employability and career advancement.

  • Graduation outcomes
    Many graduates enter skilled marketing roles immediately, with opportunities to progress into specialist or leadership positions over time.

Further Academic Progression:
Graduates may continue with postgraduate study such as MSc Marketing, MSc Digital Marketing, or an MBA. Professional certifications in digital marketing, brand management, or marketing analytics can also enhance career prospects and provide specialist expertise.

Program Key Stats

£17,600 (Annual cost)
£
£ 29
Rolling


Eligibility Criteria

3
24
60

N/A
N/A
6.0
76

Additional Information & Requirements

Career Options

  • Marketing Manager – develops and implements marketing strategies
  • Brand Manager – manages brand identity and positioning
  • Digital Marketing Specialist – handles online marketing campaigns and analytics
  • Market Research Analyst – studies consumer behavior and market trends
  • Product Manager – oversees product development and marketing
  • Advertising Executive – creates and runs advertising campaigns
  • Sales Manager – leads sales teams and strategies
  • Public Relations Officer – manages company image and media relations
  • Content Marketing Manager – develops marketing content strategies
  • Marketing Consultant – advises businesses on marketing strategies and performance

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