BSc Hons Marketing with Placement Year

The BSc (Hons) Marketing with Placement Year degree at the University of Plymouth is designed to equip students with the skills and knowledge necessary to excel in the dynamic field of marketing. The program emphasizes practical experience, strategic thinking, and creative problem-solving, ensuring that graduates are well-prepared for successful careers in marketing.

Experiential Learning Highlights:

• Placement Year: Placement opportunities are available in a wide variety of companies, from start-ups to blue chips, across the world. Alternatively, you could start or run your own business.
• Live Client Projects: Throughout the course, students engage in projects that simulate real-world marketing challenges. These projects involve analyzing market trends, developing marketing strategies, and creating promotional materials, allowing students to apply theoretical knowledge to practical situations.
• Industry Collaboration: The program encourages collaboration with industry professionals through guest lectures, workshops, and networking events. These interactions provide students with insights into current marketing practices and trends, enhancing their understanding of the industry.
• Digital Marketing Tools: Students gain hands-on experience with various digital marketing tools and platforms, including social media analytics, content management systems, and email marketing software. This practical experience prepares students for the digital demands of modern marketing roles.
• Professional Development: The curriculum incorporates modules focused on personal and professional development, helping students build essential skills such as communication, teamwork, and leadership. These modules prepare students for the demands of the marketing profession and enhance their employability.

Graduates from this program are equipped for roles such as Marketing Executive, Digital Marketing Specialist, Brand Manager, or Market Research Analyst. The course combines theoretical knowledge with practical experience, preparing students to thrive in diverse marketing environments:

• University services to support your employment
  Plymouth’s Careers and Employability Service offers one-to-one career guidance, CV and interview preparation, networking events, and internship opportunities to help students gain real-world experience and enhance employability.

• Employment stats & salary figures

  • A high proportion of graduates are employed or in further study within six months of graduation.
  • Starting salaries typically range from £20,000 to £27,000, with strong potential for progression into managerial or specialist roles.
  • Alumni report steady career growth in marketing, digital media, and brand management sectors.

• University–industry partnerships
  The program has links with local and national businesses, marketing agencies, and media organizations, providing live projects, internships, and networking opportunities.

• Long-term accreditation value
  The degree develops transferable skills in marketing, communications, and business, supporting long-term employability and career progression across multiple sectors.

• Graduation outcomes
  Many graduates enter skilled marketing roles immediately, with opportunities to advance into specialist or leadership positions over time.

Further Academic Progression:
Graduates may pursue postgraduate programs such as MSc Marketing, MSc Digital Marketing, or an MBA. Additional professional certifications in marketing, digital strategy, or brand management can enhance expertise and career prospects.