Enter OTP
The BA (Hons) Digital Marketing at the University of Portsmouth equips students with the skills to design, implement, and evaluate effective digital marketing campaigns. The programme combines strategic marketing principles with hands-on training in digital tools, analytics, content creation, and emerging technologies. With a focus on real-world application, students work on live briefs, use industry-standard platforms, and gain the expertise needed to succeed in the fast-paced digital landscape.
Curriculum Structure
Year 1
You will build your marketing and business foundations through modules such as Marketing Principles and Practice, Digital Technologies in Marketing, Consumer Behaviour, and Marketing Analytics. This stage develops your understanding of market dynamics, buyer behaviour, and the digital tools used in campaign planning.
Year 2
The second year focuses on practical application with modules like Digital Marketing Strategy, Content Marketing and Social Media, Search Marketing (SEO & PPC), and Data-Driven Decision Making. Students will also work on live client projects, developing analytical and creative skills for real business scenarios.
Year 3
In the final year, you will take on advanced topics such as Global Digital Marketing, Brand Management in the Digital Age, and Emerging Marketing Technologies. The capstone project can be either a dissertation or a live consultancy project for a real organisation, demonstrating your ability to deliver professional-level marketing solutions.
Focus Areas
Digital marketing strategy, social media marketing, search engine marketing (SEO/PPC), marketing analytics, content creation, and global marketing trends.
Learning Outcomes
Graduates will be able to develop integrated digital campaigns, optimise online content for search, analyse performance data to inform strategy, manage digital advertising budgets, and adapt marketing solutions to global audiences.
Professional Alignment (Accreditation)
The course is accredited by the Chartered Institute of Marketing (CIM), providing the opportunity to gain additional professional qualifications alongside the degree.
Reputation
This program equips you with professional digital marketing skills by closely integrating creative strategy with data analytics and hands-on industry tools.
Experiential Learning Highlights:
Industry Tools & Certifications
You'll gain experience with platforms like Adobe Creative Suite, Google Analytics, HubSpot, and social media dashboards, and earn industry certifications in areas such as SEO, Google Ads, and social media—all embedded into your degree.
Live Client Work & Consultancy Projects
Throughout your course, you'll work on live briefs and marketing consultancy modules, building a portfolio of real-world digital marketing projects.
Optional Industrial Placement Year
You can choose to take a paid placement year between your second and third year—or afterward—earning hands-on industry experience supported by the University’s Careers and Placement services.
Guest Speakers & Industry Exposure
Regular hearing from industry professionals from companies like O2, TK Maxx, and Gartner ensures learning stays aligned with current industry trends.
Graduates are well-positioned for roles such as Digital Marketing Executive, Social Media Manager, SEO Specialist, or Content Strategist. This degree equips students with up-to-date digital tools and marketing know-how—making them highly employable in today's tech-driven world.
University services to support your employment
The university’s Careers and Employability Service offers one-to-one career coaching, CV & interview guidance, networking events, and is backed by a vibrant Placement Club to help you land industry-relevant placements.
Employment stats & salary figures
University–industry partnerships
The course includes live briefs with real clients, plus optional paid placement years supported directly by the university’s careers team.
Long-term accreditation value
Recognised for embedding creative, strategic, and commercial skills, graduates enter the job market with strong digital, analytical, and employability foundations.
Graduation outcomes
Alumni frequently enter digital marketing roles straight after graduation—with many moving into specialist or management roles in areas like data analytics, campaign strategy, and social media leadership.
Further Academic Progression
When you choose Digital Marketing, you’ll graduate with both theoretical insight and practical experience—and have strong postgraduate pathways ahead including:
UCAS points - 104-112 points from 3 A levels, or equivalentEnglish language proficiency at a minimum of IELTS band 6.0 with no component score below 5.5.IB: 27 points from the IB Diploma, with 555 at Higher Level.GCSE: GCSE English and mathematics at grade C/4 or aboveTOEFL: 79 with a minimum of 18 in Reading, 17 in Listening, 20 in Speaking and 17 in Writing.The tuition for this program may be subject to annual increase.American Curriculum: 1200 in SAT Reasoning (combined) and 3 SAT subject tests at scores of 600, 600, 600 or composite score of 27 and a GPA of 3.0This course offers optional placement years.If you have an average of 75% or above in the 12 Standard (State Board) examinations or 70% in the Central Board, we'll consider you for admission onto an undergraduate course such as a Bachelor's degree.Digital Marketing Manager – oversees online marketing strategies and channelsSEO Specialist – optimises website visibility in search enginesContent Marketing Manager – creates digital content to engage audiencesPPC Specialist – manages paid advertising campaigns onlineEmail Marketing Manager – plans and executes targeted email campaignsWeb Analytics Specialist – analyses website and campaign performance dataE-commerce Manager – manages and markets online sales platformsDigital Brand Manager – builds brand presence across digital platformsSocial Media Strategist – develops strategy for online community engagementDigital Marketing Consultant – advises on improving digital marketing performance
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University of Portsmouth
