Enter OTP
The BA (Hons) Marketing at the University of Portsmouth provides students with a strong foundation in marketing principles, consumer behaviour, and strategic brand management, while integrating the latest industry trends and digital innovations. The programme blends theoretical knowledge with practical, real-world experience, preparing graduates to design, execute, and evaluate marketing strategies across diverse industries and markets.
Curriculum Structure
Year 1
You will develop core marketing and business knowledge through modules such as Marketing Principles and Practice, Consumer Behaviour, Business Analytics, and Introduction to Digital Marketing. This year builds your understanding of the marketplace, consumer decision-making, and the analytical tools used to assess market opportunities.
Year 2
The second year advances into applied marketing with modules like Marketing Strategy and Planning, Brand Management, Integrated Marketing Communications, and Research Methods. Students also have opportunities to work on live business projects, applying their knowledge to real-world challenges.
Year 3
In the final year, you will explore advanced areas such as International Marketing, Contemporary Marketing Issues, and Strategic Brand Leadership. The capstone can be either a dissertation or a consultancy project, allowing you to deliver professional solutions to real organisations.
Focus Areas
Brand management, consumer behaviour, marketing communications, international marketing, and strategic marketing planning.
Learning Outcomes
Graduates will be able to conduct market research, develop and implement marketing strategies, manage brand positioning, integrate communication channels, and respond effectively to global marketing trends.
Professional Alignment (Accreditation)
Accredited by the Chartered Institute of Marketing (CIM), offering opportunities to gain professional qualifications alongside the degree.
Reputation
This degree develops your understanding of marketing’s influence in business, while ensuring practical exposure through real-world scenarios and professional tools.
Experiential Learning Highlights:
Useful Real-World Projects
You’ll work on live briefs and collaborate with actual clients throughout your studies, using industry-standard software and completing projects that reflect current marketing challenges.
Professional Tools & Certifications
The program supports certifications in software such as HubSpot and Excel, and additional professional qualifications like SEO and Google Analytics, enhancing your hands-on skills.
Optional Placement Year
You may take a paid industry placement between your second and third year, gaining valuable professional experience and improving your employability upon graduation.
Industry Interaction & Support
With guest lectures from marketing practitioners and strong placement support from the University’s dedicated Placement Team, your learning connects directly with industry networks.
Graduates step into roles like Marketing Executive, Brand Manager, Digital Specialist, or Market Research Analyst. The course blends practical marketing know-how with strong theoretical foundations and work exposure.
University services to support your employment
The Careers and Employability Service guides students through CVs, interview prep, and placements. You can also boost your employability with optional paid placements in top organisations.
Employment stats & salary figures
University–industry partnerships
Marketing students often work with companies like Warner Bros, Nissan, Renault, Rolls-Royce, and IBM on placements or live projects.
Long-term accreditation value
While not formally accredited, the degree emphasizes digital tools and real-world marketing practice—giving graduates a competitive edge in the sector.
Graduation outcomes
Many graduates step directly into marketing roles—and enjoy steady career progression with rising responsibilities and salaries.
Further Academic Progression
When you choose Marketing, you’ll graduate with both theoretical insight and practical experience—and have strong postgraduate pathways ahead including:
UCAS points - 104-112 points from 3 A levels, or equivalentEnglish language proficiency at a minimum of IELTS band 6.0 with no component score below 5.5.IB: 27 points from the IB Diploma, with 555 at Higher Level.GCSE: GCSE English and mathematics at grade C/4 or aboveTOEFL: 79 with a minimum of 18 in Reading, 17 in Listening, 20 in Speaking and 17 in Writing.The tuition for this program may be subject to annual increase.American Curriculum: 1200 in SAT Reasoning (combined) and 3 SAT subject tests at scores of 600, 600, 600 or composite score of 27 and a GPA of 3.0This course offers optional placement years.If you have an average of 75% or above in the 12 Standard (State Board) examinations or 70% in the Central Board, we'll consider you for admission onto an undergraduate course such as a Bachelor's degree.Marketing Manager – plans and executes marketing campaignsBrand Manager – shapes and sustains brand identityDigital Marketing Specialist – manages online marketing channelsMarket Research Analyst – interprets consumer behavior and market dataProduct Manager – oversees product development and marketingAdvertising Executive – creates and runs promotional campaignsSales Manager – leads sales teams and client relationshipsPublic Relations Officer – manages media relations and corporate imageContent Marketing Manager – produces marketing materials to engage customersMarketing Consultant – advises businesses on marketing strategies
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University of Portsmouth
