BA Hons Fashion Marketing with Management

This three-year degree blends creative fashion insight with business and marketing strategy, all within the dynamic environment of Winchester School of Art. From the beginning, you’ll apply your learning through real-world projects, live briefs, industry placements, and digital tools that reflect current fashion marketing practices.

Here’s what experiential learning looks like in this programme:

• Live industry briefs & guest lectures: You’ll work on real commercial marketing challenges set by fashion brands, and hear directly from guest speakers including designers, marketers, and brand professionals.

• Fashion brand visits and study trips: The course includes trips to major brands and events—previous experiences have included visits to Fendi, Hermès, Gucci, Valentino, Facebook, and international trade fairs or fashion shows.

• Industry placement & overseas study options: Students have the option to take a year between Years 2 and 3 to gain industry work experience or study abroad at a partner university.

• FEAST fashion magazine & ambassador roles: You can contribute to the course’s in-house magazine, FEAST, or take part in student ambassador roles—gaining content creation, writing, and event experience.

• Marketing & styling digital tools: You’ll work with trend forecasting software, digital marketing platforms, and Adobe Creative Suite tools such as Photoshop and Illustrator. Some students also earn professional digital marketing certificates during the course.

• Career-focused modules: Practical modules such as Digital Marketing, Consumer Intelligence, Retail Futures, Fashion Styling and Creative Practice, and Strategic Fashion Issues ensure you develop both analytical and creative skillsets.

• Final-year Major Project & Research Proposal: In your final year, you’ll complete an independent research-based or design-led project on a fashion marketing issue or opportunity of your choice.

• Accreditation & professional development: The programme is accredited by the Institute of Data and Marketing, offering additional recognition and industry alignment.

• Enterprise support & internship programmes: Through initiatives like the Excel Southampton Internship Programme, you can access short-term internships across creative industries, charities, and commercial sectors—tailored for Winchester School of Art students.

• Creative campus & facilities: Based in Winchester, you’ll have access to dedicated fashion studios, collaborative workspaces, and University-wide resources such as libraries, academic support, and extracurricular opportunities.

Graduates typically move into roles such as marketing executive, brand manager, fashion buyer, or PR/digital marketing specialist. Median earnings are around £25,600 in the first year after graduation, rising to £33,900 in the third year and £45,300 by the fifth year in sectors like business, management, and creative industries.

Now, here’s why this course can be a compelling choice for your future:

• University Services to Support Employment
  The University’s Careers and Employability Service supports students with CV clinics, mock interviews, employer workshops, placements, and internships. You’ll also benefit from guest industry speakers, live project briefs, and international brand visits built into the learning experience.

• Employment Statistics & Salary Figures
  Around 55% of graduates move into roles where their degree is essential or beneficial, and 59% say their work aligns with their future plans. Employment rates in creative and arts sectors are strong, with earnings increasing significantly within five years.

• University–Industry Partnerships
  The programme connects you to top fashion brands through live briefs, study visits, and guest lectures—from companies such as Fendi, Hermès, Gucci, Valentino, Apple, ASOS, and Selfridges. Field trips and internships offer real-world exposure, and the course is accredited by the Institute of Data & Marketing, with opportunities for professional certifications in digital marketing.

• Long‑term Accreditation Value
  This degree is awarded by a Russell Group university with strong industry ties. The IDM accreditation enhances your professional credibility and gives you a competitive advantage in fashion and marketing careers.

• Graduation Outcomes
  You’ll graduate with skills in trend forecasting, digital storytelling, consumer insight, sustainability, and branding strategy. The Winchester School of Art environment encourages creativity while preparing you to thrive in global fashion markets—especially in the luxury and sustainable fashion sectors.

Further Academic Progression:
After completing this degree, many students choose to pursue postgraduate education in fashion branding, digital marketing analytics, consumer psychology, sustainable fashion, or luxury management. The course provides a balanced foundation in creative and strategic thinking, allowing progression into master's programmes or industry-focused postgraduate certificates.