BSc Marketing

This three-year degree equips you with essential marketing knowledge while immersing you in hands-on projects, digital marketing exercises, and real-world business challenges. Teaching is delivered at the Highfield Campus, with access to modern lecture theatres, collaborative study spaces, and industry engagement events.

So here’s what experiential learning looks like in this programme:

• Group projects & case studies: Work collaboratively on marketing campaigns, consumer research, and brand development exercises that reflect real business scenarios.
• Digital marketing tools & analytics: Gain experience with key marketing software and platforms, including Excel, SPSS, Google Analytics, and CRM systems through workshops and assignments.
• Industry guest lectures & workshops: Learn from marketing professionals and participate in interactive sessions that connect theory with current industry trends.
• Internship & placement opportunities: Access to summer internships and optional work placements helps build professional networks and practical skills.
• Final-year research project: Undertake an independent marketing project, developing research, analytical, and strategic planning skills.
• Enterprise and career support: The university’s careers service provides tailored guidance, employer events, CV clinics, and interview preparation.
• Campus resources: Benefit from the Hartley Library’s extensive collections, study zones, and digital resources, as well as the Students’ Union’s networking and professional development activities.

Graduates often move into roles such as marketing executive, brand manager, digital marketing specialist, or market research analyst. Starting salaries generally range from £22,000 to £27,000, with growth to around £30,000–£38,000 within five years in marketing and business sectors.

Now, here’s what makes this programme a great launchpad for your career:

• University Services to Support Employment
  The University’s Careers and Employability Service provides tailored support including CV workshops, mock interviews, employer networking events, placements, and internship opportunities. There are also industry talks, live project briefs, and mentoring schemes to help you connect with professionals.

• Employment Statistics & Salary Figures
  Approximately 85–90% of graduates find employment or continue further study within 15 months of graduating. Many land roles that align closely with their marketing degree, reflecting strong relevance and employability.

• University–Industry Partnerships
  Students benefit from connections with companies across sectors like retail, digital media, and FMCG, gaining practical experience via live briefs and internships. The programme is accredited by the Chartered Institute of Marketing (CIM), allowing students to gain professional marketing qualifications alongside their degree.

• Long‑term Accreditation Value
  The University of Southampton is a respected institution, and CIM accreditation adds valuable professional credibility that employers recognise nationally and internationally.

• Graduation Outcomes
  Graduates leave equipped with skills in consumer insight, digital marketing, branding, and data analysis—preparing them well for competitive marketing roles or further study.

Further Academic Progression:
Graduates can advance their studies through master’s degrees in marketing strategy, consumer behaviour, digital marketing analytics, or business management. The degree’s solid academic foundation also supports progression to professional qualifications and specialised training in marketing disciplines.