BSc Marketing with Study Abroad

This four-year programme includes a full year studying abroad at a partner university, giving you firsthand exposure to different markets, cultures, and business environments. You’ll develop marketing skills through interactive group projects, case studies, and digital marketing exercises, all taught at the Highfield Campus with access to excellent facilities and support services.

So here’s what experiential learning looks like in this programme:

• Year-long study abroad: Spend your third year at a partner university overseas, immersing yourself in a new culture and gaining international marketing perspectives.

• Collaborative projects & case studies: Work in teams on real-world marketing challenges, brand development, and consumer analysis.

• Digital marketing and analytics tools: Gain hands-on experience with software like Excel, SPSS, Google Analytics, and CRM systems.

• Industry insights & guest lectures: Learn from visiting marketing professionals through lectures, workshops, and networking events.

• Final-year research project: Conduct an independent marketing research project, demonstrating analytical and strategic skills.

• Career and enterprise support: Benefit from dedicated careers services, employer events, CV and interview preparation, and student societies.

• Campus resources: Access the Hartley Library, study spaces, and digital resources to support your learning and research throughout the course.

Graduates typically move into roles such as marketing executive, brand manager, digital marketing specialist, or market research analyst. The programme’s international experience makes graduates especially attractive for global marketing roles. Starting salaries usually range from £22,000 to £28,000, with growth to £30,000–£40,000 within a few years.

Here’s why this programme stands out for your career development:

• University Services to Support Employment
  The Careers and Employability Service supports students throughout their studies and after graduation, offering CV workshops, interview coaching, employer networking events, and dedicated support for study abroad experiences. The service also provides access to internships and placement opportunities globally.

• Employment Statistics & Salary Figures
  Around 90% of students secure relevant employment or further study within 15 months after graduation. The study abroad experience adds significant value, helping graduates build intercultural skills that employers highly value.

• University–Industry Partnerships
  The marketing programme is linked with global companies and agencies, enabling students to gain practical insights and networking opportunities during their study abroad year and through industry projects. The course is accredited by the Chartered Institute of Marketing (CIM), giving students professional recognition.

• Long‑term Accreditation Value
  The degree’s CIM accreditation and the University of Southampton’s strong academic reputation boost employability and provide a solid foundation for international marketing careers.

• Graduation Outcomes
  Graduates leave with advanced marketing knowledge, practical skills, and global awareness, well-prepared for roles in multinational companies, digital agencies, or further study.

Further Academic Progression:
After this degree, you can pursue postgraduate studies in international marketing, consumer behaviour, digital marketing analytics, or business management. The international experience also enhances prospects for master’s programmes focusing on global business or cross-cultural marketing.