1. University of Stirling
  2. Program
  3. Bachelors
  4. BA (Hons) Marketing

BA (Hons) Marketing

4 Years On Campus Bachelors Program

University of Stirling

Program Overview

The BA (Hons) Marketing at the University of Stirling offers a dynamic curriculum that blends traditional marketing principles with contemporary digital strategies. This program is designed for students aiming to excel in various marketing roles, equipping them with the skills to navigate the ever-evolving marketing landscape.

Curriculum Structure

Year 1

In the first year, students are introduced to the foundational concepts of marketing, including consumer behavior, marketing communications, and digital marketing basics. Core modules such as Understanding Consumers and Delivering Value in the Digital Age lay the groundwork for understanding the dynamic nature of marketing in the digital era.

Year 2

The second year delves deeper into strategic marketing, branding, and analytics. Modules like Marketing Strategy and Consumer Behavior Analysis provide students with the tools to analyze market trends and develop effective marketing strategies.

Year 3

During the third year, students engage in practical experiences, including industry placements and projects. This hands-on approach allows students to apply theoretical knowledge in real-world marketing settings, enhancing their professional skills and employability.

Year 4

In the final year, students undertake advanced modules such as Strategic Marketing Management and International Marketing. The culmination of the program includes a dissertation or major project, enabling students to conduct in-depth research on a topic of their choice within the field of marketing.

Focus Areas

Strategic marketing, digital marketing, consumer behavior, branding, and international marketing.

Learning Outcomes

Graduates will possess the ability to develop and implement marketing strategies, analyze consumer data, utilize digital marketing tools, and conduct independent research.

Professional Alignment (Accreditation)

The program is accredited by the Chartered Institute of Marketing (CIM), providing students with the opportunity to gain professional qualifications and enhancing their employability in the marketing sector.

Reputation (Employability & Teaching Quality)

  • Ranked 2nd in Scotland for Marketing (The Complete University Guide 2026).
  • Ranked Top 10 in the UK for Marketing and Public Relations (Guardian University Guide 2024).
  • The University of Stirling is AACSB accredited, placing it among the top 6% of business schools globally.
  • 97% of graduates are employed or in further study within six months of graduation.
  • High student satisfaction with teaching quality and course content.

Experiential Learning (Research, Projects, Internships etc.)

Studying BA (Hons) Marketing at the University of Stirling offers a comprehensive blend of academic knowledge and practical experience, ensuring that graduates are well-prepared for the dynamic marketing landscape. Through a combination of industry placements, real-world projects, and access to specialized resources, students gain hands-on experience that enhances their employability and prepares them for successful careers in marketing.

Key experiential learning components include:

  • Optional Placement Year: Students have the opportunity to undertake a year-long work placement between the second and final years of study. This placement allows students to apply their academic learning in a professional setting, gaining valuable industry experience and developing practical skills.
  • Internships and In-Company Projects: In addition to the placement year, students can participate in shorter internships or in-company projects, typically lasting 6 to 8 weeks. These opportunities enable students to gain hands-on experience and insights into the marketing industry.
  • Final Year Business Project: In the final year, students undertake a substantial business project, allowing them to explore a marketing topic in depth. This project encourages independent research and the application of marketing theories to real-world scenarios.
  • Access to Specialist Facilities: Students benefit from the university's state-of-the-art facilities, including dedicated seminar rooms, computer labs equipped with industry-standard software, and the Stirling Management School's resources. These facilities support collaborative learning and provide access to tools essential for marketing studies.
  • Career Development Support: The university offers comprehensive career services, including CV workshops, interview preparation, and networking events with industry professionals. These services help students develop the skills and confidence needed to succeed in the competitive marketing job market.

Progression & Future Opportunities

Graduates from this program typically step into roles such as Marketing Executive, Digital Marketing Specialist, Brand Manager, or Market Research Analyst. The degree combines academic theory with practical marketing skills, preparing students to thrive in a range of marketing environments:

  • University services to support your employment
    Stirling’s Careers and Employability Service offers personalized career coaching, CV and interview preparation, employer networking events, and internship placement support to boost job readiness.

  • Employment stats & salary figures

    • Approximately 80% of graduates secure employment or continue with further study within six months.
    • Starting salaries for marketing graduates generally range from £22,000 to £28,000, with good prospects for growth.
    • Many alumni report career progression into management and specialist marketing roles within a few years.

  • University–industry partnerships
    The program maintains strong ties with companies like Scottish Power, John Lewis, and Tesco, offering live projects, placements, and networking opportunities that enhance employability.

  • Long‑term accreditation value
    The course is accredited by the Chartered Institute of Marketing (CIM), providing exemptions for professional marketing qualifications and helping graduates advance in their careers.

  • Graduation outcomes
    A significant number of graduates enter skilled marketing roles quickly, with many moving into leadership positions in marketing and related fields.

Further Academic Progression:
Graduates may pursue further studies such as MSc Marketing, Digital Marketing, or an MBA. CIM accreditation supports professional qualification pathways, allowing for enhanced specialization and career advancement in marketing.

Program Key Stats

£18,400 (Annual cost)
£ 29
Sept Intake : 14th Jan


Eligibility Criteria

BBB - ABB
3.0
28
65 - 75

1200
26
6.0
78

Additional Information & Requirements

Career Options

  • Marketing Manager – plans and leads marketing campaigns
  • Brand Manager – develops and sustains brand identity
  • Digital Marketing Specialist – manages online marketing strategies
  • Market Research Analyst – analyzes consumer behaviour and market trends
  • Product Manager – oversees product marketing and development
  • Advertising Executive – creates and runs advertising campaigns
  • Sales Manager – leads sales teams and client relations
  • Public Relations Officer – manages company image and media relations
  • Content Marketing Manager – produces marketing content
  • Marketing Consultant – advises businesses on marketing strategies

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