Enter OTP
4 Years On Campus Bachelors Program
University of WestminsterThis four-year BA (Hons) in International Marketing with study abroad equips you with a global perspective on marketing strategy, brand management, and digital techniques. It is ideal for students passionate about entering international markets and understanding the cultural, ethical, and strategic complexities of marketing in a diverse world.
Curriculum Structure
Year 1
You start with shared foundational modules that include buyer behaviour, fundamentals of marketing, digital marketing essentials, professionalism in marketing, and the global business environment. You can also choose an optional language or specialization module.
Year 2
This year dives deeper with modules like global market strategies, consumer insights, and marketing analytics. You also select from options such as ethics, B2B, retail, services, social media, sports marketing, or additional business or language studies. There’s also the chance to study abroad or undertake a placement year.
Year 3 (Study Abroad)
Currently, you can take a Year Abroad studying (or combining work and study) in Berlin, Copenhagen, Madrid, Paris, and other locations including Brisbane, Sydney (Australia), Hong Kong, Japan, Canada and the USA. There are also many opportunities for those with appropriate language skills to study in the local language in France, Germany, and Spain, among others.
Year 4
In the final year, you explore cross-cultural marketing studies, international market planning, marketing communications, and analytics. You’ll complete a major project or dissertation, and choose advanced options like interactive marketing, brand management, new product development, or sustainability.
Focus Areas
International marketing strategy, consumer psychology, cross-cultural communications, digital marketing, market analytics, and brand and product development.
Learning Outcomes
You’ll gain the ability to design and execute marketing strategies aligned with global markets, use data and digital tools effectively, and adapt to cultural differences in consumer behaviour.
Professional Alignment (Accreditation)
The programme is a CIM Graduate Gateway course, offering exemptions from select professional marketing qualifications. You can also earn the IDM Award in Digital Marketing through specific modules.
Reputation (Employability & Rankings)
This dynamic four-year course is designed around real industry needs, helping students build practical marketing expertise through both coursework and professional exposure. You'll study in the heart of London—one of the world’s most vibrant marketing hubs—giving you access to countless networking and career opportunities.
So here’s what experiential learning looks like in this programme:
Graduates typically find roles such as international marketing executive, brand manager, digital marketing analyst, or marketing communications specialist. Starting salaries average around £24,500 at 15 months post-graduation, with growth to about £27,500 at three years and approximately £33,000 at five years. Employment rates are high, with around 100% of Marketing graduates in work or further study after 15 months.
Further Academic Progression
Graduates are well‑suited for postgraduate studies in international marketing, global brand strategy, digital marketing analytics, or strategic communications. The degree's accreditations and location enhance prospects for competitive master's programs and certifications.
The fee for all students taking a year out to study at another institution will be £1,430. Students who study abroad for one semester will be charged the full standard tuition fee for their course.The tuition fees will remain the same throughout your studies.IB – 112 UCAS Tariff points from all components of the Diploma Programme. International Baccalaureate Career-related Programme will be considered on a case-by-case basisGCSE English Language grade 4/C – IB grade 4 Higher level, GCSE Maths grade 4/C – IB grade 4IELTS of 6.0 overall, with 5.5 in each component. SAT: overall score of 1180 (post-2016) with a minimum of 570 in Maths and 610 in evidence-based reading and writing (essay is not required)TOEFL: 78 overall with a minimum of 17 in Listening, and Writing, 18 in Reading and 20 in Speaking. International Marketing Manager – leads global marketing campaignsExport Marketing Executive – promotes products in overseas marketsBrand Manager – manages brand image across international regionsMarket Research Analyst – studies consumer behavior in global marketsProduct Manager – develops and markets products for international audiencesMarketing Consultant – advises companies on international strategiesAdvertising Executive – creates campaigns tailored to diverse culturesBusiness Development Manager – identifies and grows international opportunitiesTrade Marketing Manager – aligns sales and marketing across global channelsCorporate Communications Officer – handles brand messaging across borders
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