Enter OTP
4 Years On Campus Bachelors Program
University of WestminsterThis four-year degree develops your expertise in marketing strategy, brand development, and consumer insight with a strong focus on practical business applications. It’s perfect for students who want to lead marketing teams or manage campaigns across diverse industries and markets.
Curriculum structure
Year 1
You’ll build foundational knowledge of marketing principles, consumer behaviour, and the global business environment. Core skills in communication, digital marketing, and professionalism are introduced, alongside optional language or business modules.
Year 2
The second year covers marketing research, brand management, and customer relationship management. You’ll also explore strategic marketing and have options like social media marketing, retail marketing, or international marketing to tailor your studies.
Year 3 (Study Abroad)
For your third year you can study abroad at one of our partner institutions. You can also choose to split your year abroad into a first semester exchange and a second semester work placement, both conducted overseas, or undertake a placement year overseas.
Year 4
Your final year focuses on advanced strategic marketing, marketing analytics, and a major project or dissertation. Electives include digital marketing strategies, innovation management, and sustainability in marketing.
Focus areas:
Marketing strategy, brand management, consumer insights, digital marketing, marketing research, and business ethics.
Learning outcomes:
Graduates will be able to design and implement strategic marketing plans, analyse consumer data, and lead marketing initiatives effectively.
Professional alignment (accreditation):
The program provides exemptions from selected Chartered Institute of Marketing (CIM) qualifications.
Reputation (employability & rankings):
Based in London, offering excellent industry links and guest lectures from global brands.
Graduates often secure roles in marketing management, brand consultancy, market research, and digital marketing.
This four-year degree is based in central London, where you’ll gain hands-on experience working on live projects, developing digital marketing skills, and understanding how to manage teams and campaigns effectively.
So here’s what experiential learning looks like in this programme:
Graduates typically take on roles such as marketing manager, brand strategist, digital marketing executive, or market research analyst. Starting salaries are usually around £24,000 to £27,000, with growth potential to £33,000 or more after several years.
Why This Programme Stands Out:
University Services to Support Employment
Westminster’s Careers and Employability Service offers personalised support including CV workshops, interview coaching, career fairs, and access to internships with leading companies. Students can also earn the Westminster Employability Award recognizing their professional development.
Employment Statistics & Salary Figures
About 95% of graduates are employed or in further study within 15 months of finishing. Salaries progress from mid‑£20,000s into the low to mid‑£30,000s within five years.
University–Industry Partnerships
The course benefits from strong links with London-based firms such as IBM, Coca-Cola, NHS, and leading marketing agencies. Real-world projects, guest lectures, and placement opportunities provide valuable industry insight.
Long-term Accreditation Value
The degree is accredited by professional bodies including the Chartered Institute of Marketing (CIM), AMBA, and AACSB. This accreditation enhances your CV and provides pathways to professional marketing qualifications.
Graduation Outcomes
You’ll graduate with practical skills in strategic marketing planning, digital marketing, consumer insight, and brand management, well-prepared for a variety of marketing and management roles.
Further Academic Progression:
Graduates can pursue postgraduate studies in areas such as marketing strategy, digital marketing, international business, or brand management. The programme’s accreditation and London location also support entry into professional certifications and master’s programmes.
The fee for all students taking a year out to study at another institution will be £1,430. Students who study abroad for one semester will be charged the full standard tuition fee for their course.The tuition fees will remain the same throughout your studies.IB – 112 UCAS Tariff points from all components of the Diploma Programme. International Baccalaureate Career-related Programme will be considered on a case-by-case basisGCSE English Language grade 4/C – IB grade 4 Higher level, GCSE Maths grade 4/C – IB grade 4IELTS of 6.0 overall, with 5.5 in each component.TOEFL: 78 overall with a minimum of 17 in Listening, and Writing, 18 in Reading and 20 in Speaking. SAT: overall score of 1180 (post-2016) with a minimum of 570 in Maths and 610 in evidence-based reading and writing (essay is not required)Marketing Manager – develops and executes marketing strategiesBrand Manager – manages brand identity and positioningSales Manager – leads sales teams and drives revenueMarket Research Analyst – analyzes market trends and consumer behaviorProduct Manager – oversees product marketing and lifecycleAdvertising Executive – plans and implements advertising campaignsPublic Relations Officer – manages corporate communications and imageBusiness Development Manager – identifies and pursues growth opportunitiesMarketing Consultant – provides strategic marketing adviceEvent Manager – organizes marketing and promotional events
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