Enter OTP
4 Years On Campus Bachelors Program
University of WestminsterThis four-year degree focuses on developing your skills in crafting persuasive marketing messages across multiple platforms, blending theory with hands-on experience. It’s ideal for students who want to specialize in communications strategy, advertising, and digital marketing in both local and global contexts.
Curriculum structure
Year 1
You’ll begin with core marketing principles, consumer behaviour, and introductory communication theories. Practical skills in digital media and professionalism in marketing are also introduced, alongside optional modules like language studies.
Year 2
This year explores advertising techniques, brand management, and marketing research in depth. You can choose from options such as media planning, social media marketing, or creative campaign development, preparing you for real-world marketing challenges.
Year 3 (Study Abroad Year)
For year three students can study abroad at one of the university's partner institutions. You can also choose to split your year abroad into a first semester exchange and a second semester work placement, both conducted overseas, or undertake a placement year overseas.
Year 4
Your final year focuses on integrated marketing communications, strategic marketing planning, and analytics. You will complete a major project or dissertation, with electives available in areas like public relations, digital branding, or sustainability.
Focus areas:
Advertising, brand management, digital marketing, media planning, communications strategy, consumer psychology.
Learning outcomes:
Graduates will be skilled in creating cohesive marketing campaigns, analysing market data, and managing brand narratives across diverse media.
Professional alignment (accreditation):
The program offers exemptions from selected Chartered Institute of Marketing (CIM) qualifications.
Reputation (employability & rankings):
This four-year degree blends strategic marketing with communications and creative practice, taught in central London. You’ll build real-world experience from day one using hands-on projects, an agency-style lab, and professional qualifications.
What the experiential learning journey looks like:
Graduates often step into roles such as advertising executive, brand manager, digital marketing strategist, or public relations officer. Median salaries typically range from £25,000 at about 15 months post-graduation, rising to around £27,700 at Year 3, and reaching £34,900 by Year 5.
Why This Programme Stands Out:
University Services to Support Employment
The university’s Careers & Employability Service offers one-on-one CV and interview coaching, job-seeking support, and access to internships and employer events. Students can also gain recognition through the Westminster Employability Award. Creative resources include LinkedIn Learning and Adobe Creative Cloud, plus free industry certifications integrated into the curriculum.
Employment Statistics & Salary Figures
Within 15 months, around 100% of marketing graduates are in employment or further study. Salaries generally progress from the mid-£20k range to the mid-£30k range within five years.
University–Industry Partnerships
The programme benefits from strong London-based employer networks. Students gain exposure through internships and live projects with organisations such as IBM, Coca‑Cola, LinkedIn, NHS, and Disney. The creative agency-style digital marketing lab—Switch 23—adds practical relevance.
Long-term Accreditation Value
University-wide accreditations include the CIM, AMBA, and AACSB. For this course, students may earn CIM and IDM credentials, adding professional credibility and reducing post-grad exam requirements.
Graduation Outcomes
You’ll graduate with a well-rounded skill set in creative messaging, digital strategy, consumer insight, and campaign evaluation—primed for roles across advertising, PR, brand management, and digital communications.
Further Academic Progression:
Graduates are well-positioned for postgraduate study in strategic communications, international marketing, digital media analytics, or brand consultancy. Professional accreditations and the London location also enhance access to postgraduate and certification opportunities.
The fee for all students taking a year out to study at another institution will be £1,430. Students who study abroad for one semester will be charged the full standard tuition fee for their course.The tuition fees will remain the same throughout your studies.IB – 112 UCAS Tariff points from all components of the Diploma Programme. International Baccalaureate Career-related Programme will be considered on a case-by-case basisGCSE English Language grade 4/C – IB grade 4 Higher level, GCSE Maths grade 4/C – IB grade 4IELTS of 6.0 overall, with 5.5 in each component.TOEFL: 78 overall with a minimum of 17 in Listening, and Writing, 18 in Reading and 20 in Speaking. SAT: overall score of 1180 (post-2016) with a minimum of 570 in Maths and 610 in evidence-based reading and writing (essay is not required)Marketing Communications Manager – plans and manages marketing messagingPublic Relations Officer – handles media relations and brand reputationContent Strategist – develops content aligned with marketing goalsAdvertising Executive – creates and delivers promotional campaignsBrand Manager – maintains consistent brand communicationDigital Marketing Specialist – manages online marketing channelsCorporate Communications Officer – oversees internal and external communicationsSocial Media Manager – builds brand presence through social platformsEvent Coordinator – organizes marketing and promotional eventsMarketing Consultant – advises on communication strategies and campaigns
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