Enter OTP
3 Years On Campus Bachelors Program
University of WolverhamptonThis program equips students with a comprehensive understanding of marketing principles, strategy, and consumer behavior. It emphasizes the application of theory in real-world business environments, preparing graduates for careers in marketing, branding, and communications.
Year 1
Students are introduced to marketing fundamentals, consumer behavior, and the business environment. They also develop professional skills, including communication, analysis, and critical thinking.
Year 2
The second year focuses on marketing strategy, brand management, and digital marketing applications. Students engage in live projects, case studies, and collaborative assignments with industry partners.
Year 3
The final year emphasizes strategic marketing planning, international marketing, and campaign evaluation. Students complete a dissertation or applied project demonstrating their ability to integrate theory with practice.
Focus Areas
Marketing strategy, branding, consumer behavior, digital marketing, and international marketing.
Learning Outcomes
Graduates will be able to analyze markets, design effective marketing campaigns, and manage brands strategically across multiple channels.
Reputation
This course provides an in-depth exploration into the complexities of business management, marketing strategies, and leadership techniques. Students develop a comprehensive understanding of marketing principles and their application in various business contexts.
Experiential Learning Highlights:
Graduates are prepared for careers such as Marketing Executive, Brand Manager, Market Research Analyst, or Account Manager. The programme develops both strategic and operational marketing skills.
University services to support your employment
Career support includes one-to-one guidance, workshops, placement schemes, and employer networking events.
Employment stats & salary figures
University–industry partnerships
Opportunities for live consultancy projects, placements, and collaborations with marketing agencies and corporate partners.
Long-term accreditation value
CIM-aligned modules prepare graduates for professional marketing recognition.
Graduation outcomes
Alumni work in marketing management, brand development, business development, and consultancy.
Further Academic Progression
Graduates may continue with:
Typical entry requirement: 96 UCAS pointsIB: 96 UCAS points ≈ IB total score of 20–21 points. (numbers not explicitly mentioned in the course webpage)CBSE: Applicants for the Undergraduate Programmes need to obtain 68%-72% in their Standard XII English examinationIELTS: 6.0 with 5.5 in all componentsTOEFL: Overall Score of 60 with no component score less than 20American HSD: The University considers students for undergraduate study who have completed High School Diploma plus SAT subject test with 1300 from evidence based reading and writing, OR ACT Composite Score 27. Preferred Advanced Placements (APs) with minimum grades 3, 4, 4. Students with higher SAT or ACT scores may be exempt from APs or SAT Subject Tests (on a case by case basis).Marketing Manager – develops and implements marketing strategiesBrand Manager – manages brand positioning and identityMarket Research Analyst – studies consumer behavior and market trendsProduct Manager – oversees product development and marketingAdvertising Executive – plans and runs advertising campaignsSales Manager – leads sales teams and business growthPublic Relations Officer – manages company communications and media relationsContent Marketing Manager – develops marketing content strategiesEvent Marketing Coordinator – organizes promotional and corporate eventsMarketing Consultant – advises businesses on marketing strategy and performance
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