BA (Hons) Business and Marketing Management with Foundation Year

4 Years On Campus Bachelors Program

University of Wolverhampton

Program Overview

This program allows students to begin with a foundation year to develop academic skills and business knowledge before progressing to the main Marketing Management degree. It is designed for those who require additional preparation for degree-level study.

Foundation Year
Students focus on core academic skills, business awareness, and an introduction to marketing, ensuring they are ready to succeed in the main degree.

Year 1
The first year of the degree covers marketing principles, consumer behavior, and business fundamentals. Students begin to apply theory through practical exercises and projects.

Year 2
The second year develops knowledge in marketing strategy, branding, and digital marketing techniques. Live projects and industry case studies allow students to apply their learning in real-world contexts.

Year 3
The final year focuses on advanced marketing strategy, international marketing, and independent research. Students complete a dissertation or consultancy project to demonstrate applied expertise.

Focus Areas
Academic preparation, marketing strategy, branding, consumer behavior, and digital marketing.

Learning Outcomes
Graduates will be able to apply marketing theory to practice, develop strategic campaigns, and demonstrate professional competence in the marketing field.

Reputation

  • Foundation year provides accessible entry into degree-level study
  • Industry-focused curriculum with applied projects
  • Strong reputation for graduate employability

Experiential Learning (Research, Projects, Internships etc.)

Designed for students who may not meet direct entry requirements, this program includes a foundation year to build essential academic skills before progressing to the full degree. The course emphasizes the role of marketing in underpinning the success of business organizations.

Experiential Learning Highlights:

  • Foundation Year Development: The initial year focuses on building academic, digital, and personal skills, preparing students for the challenges of higher education and the marketing industry.
  • Live Marketing Projects: Engage in real-world marketing campaigns, applying theoretical knowledge to practical scenarios.
  • Industry Tools and Techniques: Gain hands-on experience with industry-standard marketing tools and platforms.
  • Collaborative Learning: Work in teams to develop and implement marketing strategies, fostering collaboration and communication skills.
  • Professional Development: Participate in workshops and seminars led by industry professionals, enhancing employability and industry insight.

Progression & Future Opportunities

Designed for students requiring additional preparation, graduates gain skills for Marketing Executive, Brand Manager, and Market Research roles. The foundation year ensures academic readiness and skill development.

  • University services to support your employment
    Career mentoring, workshops, placement support, and employability coaching are available throughout the foundation and honours years.

  • Employment stats & salary figures

    • Approximately 90–92% of graduates progress into employment or further study.
    • Entry-level salaries generally range from £22,000–£28,000.
  • University–industry partnerships
    Live projects, placements, and industry collaborations offer practical experience and networking opportunities.

  • Long-term accreditation value
    CIM-accredited modules enhance professional credibility and employability.

  • Graduation outcomes
    Alumni enter roles in marketing, brand management, digital marketing, and business development.

Further Academic Progression 
Graduates may continue with:

  • MSc Digital Marketing, MSc Marketing Management, or MSc Marketing Analytics
  • MBA or MSc Business Management
  • Professional CIM qualifications to achieve Chartered Marketer status and enhance career progression

 

Program Key Stats

£15,995 (Annual cost)
£ 29
Rolling


Eligibility Criteria

DDD
N/A
24 - 25
50 - 59

N/A
N/A
5.5
46-59

Additional Information & Requirements

Career Options

  • Marketing Assistant – supports marketing campaigns and brand projects
  • Digital Marketing Coordinator – manages social media and digital initiatives
  • Advertising and Promotions Assistant – supports advertising campaigns
  • Market Research Assistant – collects and analyses market and consumer data
  • Public Relations Assistant – helps manage media and communications tasks
  • Content Creator – develops marketing and social content
  • Event Marketing Assistant – supports events and promotions
  • Junior Brand Executive – assists with brand strategy execution
  • Sales and Marketing Coordinator – integrates sales and marketing support
  • Graduate Marketing Trainee – entry-level rotational role in marketing teams

Book Free Session with Our Admission Experts

Admission Experts