4 Years On Campus Bachelors Program
This program allows students to begin with a foundation year to develop academic skills and business knowledge before progressing to the main Marketing Management degree. It is designed for those who require additional preparation for degree-level study.
Foundation Year
Students focus on core academic skills, business awareness, and an introduction to marketing, ensuring they are ready to succeed in the main degree.
Year 1
The first year of the degree covers marketing principles, consumer behavior, and business fundamentals. Students begin to apply theory through practical exercises and projects.
Year 2
The second year develops knowledge in marketing strategy, branding, and digital marketing techniques. Live projects and industry case studies allow students to apply their learning in real-world contexts.
Year 3
The final year focuses on advanced marketing strategy, international marketing, and independent research. Students complete a dissertation or consultancy project to demonstrate applied expertise.
Focus Areas
Academic preparation, marketing strategy, branding, consumer behavior, and digital marketing.
Learning Outcomes
Graduates will be able to apply marketing theory to practice, develop strategic campaigns, and demonstrate professional competence in the marketing field.
Reputation
Designed for students who may not meet direct entry requirements, this program includes a foundation year to build essential academic skills before progressing to the full degree. The course emphasizes the role of marketing in underpinning the success of business organizations.
Experiential Learning Highlights:
Designed for students requiring additional preparation, graduates gain skills for Marketing Executive, Brand Manager, and Market Research roles. The foundation year ensures academic readiness and skill development.
University services to support your employment
Career mentoring, workshops, placement support, and employability coaching are available throughout the foundation and honours years.
Employment stats & salary figures
University–industry partnerships
Live projects, placements, and industry collaborations offer practical experience and networking opportunities.
Long-term accreditation value
CIM-accredited modules enhance professional credibility and employability.
Graduation outcomes
Alumni enter roles in marketing, brand management, digital marketing, and business development.
Further Academic Progression
Graduates may continue with:
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