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The BSc (Hons) Marketing at the University of York is a three-year, full-time undergraduate degree that provides a comprehensive understanding of marketing principles and practices. The program emphasizes the development of analytical, strategic, and creative skills essential for a successful career in marketing. Students engage with contemporary marketing challenges and gain insights into consumer behavior, digital marketing, and brand management.
Curriculum Structure
Year 1
The first year introduces foundational marketing concepts, including consumer behavior, marketing communications, and the principles of marketing. Students also explore the ethical and social responsibilities of marketers, setting the stage for more advanced studies in subsequent years.
Year 2
In the second year, students delve deeper into areas such as digital marketing, marketing research, and strategic marketing. The curriculum includes practical modules that encourage the application of theoretical knowledge to real-world marketing scenarios. Students also have the opportunity to choose elective modules that align with their interests and career aspirations.
Year 3
The final year focuses on advanced topics in marketing, including global marketing strategies and marketing analytics. Students undertake a dissertation or a major project, allowing them to conduct independent research on a marketing topic of their choice. This year culminates in the development of a comprehensive marketing strategy, integrating the knowledge and skills acquired throughout the program.
Focus Areas:
Consumer behavior, digital marketing, brand management, marketing research, and strategic marketing.
Learning Outcomes:
Graduates will possess the ability to analyze market trends, develop effective marketing strategies, and understand the complexities of consumer behavior. They will be equipped to make informed decisions in various marketing contexts and contribute to the success of organizations in a competitive marketplace.
Professional Alignment (Accreditation):
The BSc (Hons) Marketing program is accredited by the Chartered Institute of Marketing (CIM), providing students with exemptions from certain CIM qualifications upon successful completion of the degree.
Reputation (Employability Rankings):
This three-year programme is delivered by the York Management School, known for its supportive learning environment and strong links with industry.
So here’s what experiential learning looks like in this programme:
Live marketing projects and group work: Engage in real-world marketing briefs, campaigns, and consumer research activities to develop teamwork, strategic thinking, and communication skills.
Use of digital marketing tools: Gain practical experience with software such as Google Analytics, CRM systems, and Excel to analyze data and inform marketing decisions.
Guest lectures and industry insights: Benefit from sessions led by marketing professionals that connect theory with current industry practice and trends.
Final-year dissertation or applied project: Undertake an independent research project or a practical marketing campaign, applying your knowledge creatively and analytically.
Placement opportunities: Although the core course is three years, there are options to pursue internships or summer placements to gain valuable work experience.
Career development support: Access York’s Careers Network for CV guidance, interview preparation, networking events, and job search assistance.
Modern campus facilities: Study in well-equipped lecture theatres, computer labs, and collaborative spaces at the York Management School.
Graduates of this programme typically pursue roles such as marketing executive, digital marketing specialist, brand manager, or market research analyst. Starting salaries generally range between £25,000 and £28,000, with potential to increase to £35,000–£40,000 as experience grows.
Key aspects of the programme include:
University Services to Support Employment
The university offers a dedicated careers service providing CV workshops, interview preparation, and networking opportunities with industry professionals.
Employment Statistics & Salary Figures
Approximately 90% of graduates are employed or engaged in further study within six months of graduation.
University–Industry Partnerships
Students have opportunities to collaborate with industry partners through guest lectures, live projects, and internships, enhancing practical experience.
Long-term Accreditation Value
The programme offers exemptions from professional qualifications such as those from the Chartered Institute of Marketing (CIM), providing a pathway to further professional development.
Graduation Outcomes
Graduates are well-equipped for various marketing roles, with a strong foundation in marketing principles, digital strategies, and consumer behavior analysis.
Further Academic Progression:
Graduates may choose to pursue postgraduate studies in areas such as digital marketing, brand management, or business analytics. The programme also provides a solid foundation for those interested in pursuing professional marketing qualifications.
GCSE: Mathematics at grade 5 (B) or equivalent required. Adult numeracy is not accepted in lieu of GCSE Maths.IELTS (Academic): 6.5, with a minimum of 6.0 in each componentIB English: A score of 4 in English A or 5 in English B (Higher Level or Standard Level)TOEFL: 87 overall, with a minimum of 21 in each componentThere are opportunities for you to spend time abroad during your course:Optional year in industry available.India Standard XII (CBSE and CISCE boards): Minimum 75% to 85% overall score - overall score accepted from best four subjects.Assessments during the programme include individual essays, group reports and presentations, and/or examinations.We will consider students who are completing the US High School Diploma with Honors classes (or a combination of two Honors classes plus one ACT/ SAT score) on a case-by-case basis. Your school will need to confirm that it does not offer AP classes, and you will need to have a minimum overall GPA of 3.2Marketing Manager – plans and leads marketing campaignsBrand Manager – develops and sustains brand identityDigital Marketing Specialist – manages online marketing activitiesMarket Research Analyst – analyzes consumer behavior and market trendsProduct Manager – oversees product marketing and developmentAdvertising Executive – creates and manages advertising campaignsSales Manager – leads sales teams and client relationsPublic Relations Officer – handles media relations and corporate imageContent Marketing Manager – produces marketing content to engage audiencesMarketing Consultant – advises businesses on marketing strategies
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University of York
