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On this course we will guide you through the key elements of fashion marketing. You will learn how the fashion industry develops strategies in line with their target market. Explore how consumer behaviour theories are applied within a fashion context. You will come to understand how product, pricing and distribution strategies differ for both mainstream and luxury markets. Alongside this you will study the key principles of contemporary marketing and communications. Through your modules you will gain an understanding of a wide range of theories and concepts across fashion and marketing
The minimum entry requirements for this course are 104 UCAS Tariff points, 3 GCSEs at grade C / 4 or above (or equivalent) including English Language, 60% in Higher Secondary School Certificate (HSC/Standard XII/All India Senior School Certificate/Indian School Certificate/CBSE). IB: 24 points minimum, An IELTS level 6.0 (with no skill below 5.5) or equivalent. A Level: CCC
Brand managerTrend forecasterDigital media specialistMarketing and PRFashion buyer or merchandisereCommerce marketing manager
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York St John University
