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3 Years On Campus Bachelors Program
University of East AngliaThe BSc (Hons) Marketing and Data Analytics at the University of East Anglia equips students with a unique blend of marketing expertise and analytical skills, essential for making data-driven business decisions. This program is ideal for those who are curious about consumer behavior, market trends, and digital marketing strategies while enjoying working with data.
Curriculum Structure:
Year 1:
In the first year, students build a solid foundation in both business and marketing. Core modules such as Principles of Marketing, Management and Organisations, and Introduction to Quantitative Methods for Business introduce essential marketing concepts, organizational management, and data analysis skills. The year culminates in an Applied Business Project, allowing students to apply theory to real-world scenarios and understand the business environment.
Year 2:
The second year focuses on developing advanced marketing and analytical skills. Students explore modules like Marketing Communications, Digital Marketing, and Information and Data Management, learning to handle business data effectively and understand marketing strategies in a digital context. Optional modules allow further specialization, such as project management, retail marketing, or business ethics, giving students the flexibility to tailor their studies to their career goals.
Year 3:
In the final year, students deepen their expertise through applied and strategic projects. They engage with advanced modules in marketing analytics, customer insight, and strategic marketing, preparing for professional practice. This year emphasizes integrating knowledge from previous years to solve complex marketing challenges using data-driven insights, ensuring graduates are industry-ready.
Focus Areas: Marketing strategy, digital marketing, data analytics, business intelligence, consumer behavior
Learning Outcomes: Graduates will be able to analyze and interpret marketing data, develop effective digital marketing strategies, understand consumer behavior, and apply data-driven insights to business decisions
Professional Alignment (Accreditation): Accredited by relevant business education standards and aligned with industry expectations for marketing and analytics roles
Reputation (Employability Rankings): Ranked among the Top 15 in the UK for Marketing (Complete University Guide 2025) and 6th for Marketing and Public Relations (Guardian University Guide 2023), with strong employability outcomes in marketing and data analytics careers
The BSc (Hons) Marketing and Data Analytics program at the University of East Anglia (UEA) equips students with a strong foundation in both marketing principles and data analytics, preparing them to thrive in today’s fast-paced digital world. Through a mix of practical experiences and academic learning, students gain the skills and confidence needed to succeed in the ever-evolving marketing industry.
Experiential learning opportunities include:
Integrated Year in Industry: Students can choose to spend a full year working in a relevant industry placement, gaining real-world experience and boosting their career prospects.
Access to Industry Tools: The program provides hands-on experience with industry-standard tools and software, ensuring students are comfortable with the technologies that drive marketing and data analytics today.
Collaborative Projects: Through group projects that mimic real-world marketing challenges, students develop teamwork, problem-solving, and project management skills.
Guest Lectures and Industry Insights: Students benefit from sessions with experienced industry professionals, gaining first-hand knowledge of current trends and best practices in marketing and data analytics.
Research Opportunities: Norwich Business School offers students access to research facilities, allowing them to explore their interests and contribute to ongoing studies in the field.
State-of-the-Art Facilities: UEA’s modern classrooms and computer labs are equipped with the latest technology to support both learning and research activities.
These hands-on learning experiences ensure that graduates leave the program not only with strong knowledge but also with practical skills that make them highly employable in the marketing and data analytics sectors.
Future Progression & Opportunities
Graduates of the BSc (Hons) Marketing and Data Analytics at the University of East Anglia (UEA) are well-equipped to embark on dynamic careers that blend marketing expertise with data-driven insights. This program prepares you for roles such as:
Digital Marketing Analyst
Customer Insights Manager
Marketing Data Strategist
Campaign Performance Analyst
Graduate Outcomes:
Employment Support: UEA's CareerCentral offers tailored guidance, including CV workshops, interview preparation, and access to exclusive job listings.
Industry Partnerships: The program benefits from collaborations with leading firms in digital marketing and analytics, providing students with real-world project experience and networking opportunities.
Accreditation: Graduates receive a degree accredited by the Chartered Institute of Marketing (CIM), enhancing professional credibility.
Graduate Success: UEA boasts strong graduate employability rates, with many students securing positions within six months of graduation.
Further Academic Progression:
After completing this program, you may choose to advance your studies by pursuing a Master's degree in areas such as Digital Marketing, Data Analytics, or Business Intelligence. These pathways can further deepen your expertise and open doors to senior roles in the industry.
A levels: ABB / IB: 32 points overallAll applicants must hold or be working towards GCSEs in English Language and Mathematics at minimum grade 4 or grade C. IELTS: 6.0 overall with minimum of 5.5 in each componentTOEFL iBT (including Special Home Edition): 79/120 (Reading 18, Writing 17, Listening 17, Speaking 20) – valid 2 years.For Indian Applicants: Students achieving 70% + in the Higher Secondary School Certificate- Standard 12 will be considered for entry to the First Year of three year Bachelor degrees. For US Applicants- High School Diploma Overall Score: 3.5 with 3 AP Exams with the following scores: 3+ or ACT: 27+ SAT: 1280+Digital Marketing AnalystSEO SpecialistSocial Media ManagerMarketing Data AnalystBrand ManagerMarket Research AnalystE-commerce ManagerCustomer Insights AnalystContent StrategistAdvertising AnalystCRM AnalystMarketing ConsultantBusiness Intelligence AnalystProduct ManagerMarketing Automation Specialist
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