BSc (Hons) Marketing and Data Analytics with a Year Abroad

From your very first day at UEA, you’ll dive straight into working with real data, real challenges, and the same tools professionals use — not just sit through lectures and exams. This degree is designed to help you develop the exact skills employers are looking for: data analysis, digital marketing, consumer insights, and strategic thinking. Along the way, you’ll gain hands-on experience with cutting-edge software, industry-style case studies, and project work that reflects what’s happening right now in the world of marketing. Plus, with a full year abroad built into the programme, you’ll also broaden your horizons, learning how to adapt strategies for different global markets.

Here’s how experiential learning is built into this programme:

Industry-standard software & tools:
You’ll get to grips with the same analytics platforms professionals use — learning how to clean, analyse, and visualise data, and more importantly, how to turn it into insights that actually guide decisions.

Real-life case studies & projects:
Many of your assignments will mirror real marketing problems faced by organisations, so you’ll get a genuine feel for what marketing analysts and data-driven strategists do every day.

Group projects & teamwork:
Collaboration is a big part of the course. You’ll work alongside your peers to design campaigns, analyse consumer datasets, and present your findings — just like you would in a marketing team at an agency or company.

Year abroad:
Spending a full year at a partner university overseas will give you invaluable international experience. You’ll see first-hand how marketing and analytics differ across regions, and you’ll start building a global professional network.

Cross-disciplinary integration:
Because the degree blends marketing and data analytics, you’ll take modules from both areas. This means you’ll not only understand how to crunch the numbers but also how to use them to shape effective marketing strategies.

Dedicated learning resources & support:
You won’t be on your own — UEA backs you up with workshops, tutorials, and access to digital labs where you can sharpen your skills outside of class time.

Graduates from this programme typically move into roles that combine marketing insight with data-driven decision-making. Many find themselves in analytics, strategy, or digital marketing teams and are well positioned to work across sectors such as retail, technology, consultancy, or media.

Because of this strong alignment with industry and data skills, your career path might look like this:

Common job roles after graduation include:

• Marketing Analyst / Data Marketing Analyst

• Digital Marketing Strategist

• Insight & Consumer Analytics Consultant

• Business Intelligence / Analytics Specialist

How UEA supports you and what you can realistically expect:

Progression & Future Opportunities
University Services to Support Employment:
UEA’s Careers & Employability Service offers personalised career guidance, CV and interview workshops, networking events with employers, and internship or job placement listings.

The programme’s year abroad also gives you exposure to international markets and helps build global connections with potential employers.

Employment Stats & Salary Figures:
Around 81% of UEA graduates secure professional work or further study within 15 months of graduation. UEA has consistently achieved some of its best results in graduate outcomes in recent years. While specific salary data for this programme isn’t publicly published, these employability figures are a strong indicator of your prospects.

University–Industry Partnerships:
The degree structure—including the year abroad and data analytics components—is designed to reflect industry trends. UEA works closely with employers, using live projects and case studies to ensure your skills are relevant. The university also partners with platforms like Virtual Internships to offer work experience opportunities during your studies.

Long-Term Value of the Degree:
A UEA degree carries strong recognition both in the UK and internationally. With a combination of marketing, analytics, and international experience, you won’t be limited to creative marketing roles—you’ll also be able to pivot into analytics or strategy if you choose.

Graduation Outcomes:
As a graduate, you’ll leave with:

• A robust portfolio combining marketing insight with data analytics competence

• Hands-on experience through your year abroad, including cultural, market, and business exposure

• Strong employability support from UEA’s careers services

• Credibility from a UK university degree known for strong graduate outcomes

Further Academic Progression:
After completing the BSc (Hons) Marketing and Data Analytics with a Year Abroad, you could consider:

• A Master’s in Marketing Analytics, Data Science, Business Analytics, or Digital Marketing

• A specialised MSc in behavioural analytics, consumer insights, or AI in marketing

• PhD or research work in marketing science, predictive analytics, or consumer behaviour

• Professional certifications such as Google Analytics or data science credentials to deepen your technical edge