BSc (Hons) Marketing and Data Analytics with a Year in Industry

On this programme, you won’t just sit in lectures — you’ll be doing marketing and data analytics work from day one. You’ll get hands-on experience with specialist software, work with real datasets, and have access to dedicated labs and analytics facilities. Plus, because the degree includes a Year in Industry, you’ll spend a whole year working inside a company, applying your skills in a real business environment. Along the way, you’ll take on projects, case studies, and group assignments that mirror exactly what marketing and data teams do in practice.

Here’s how experiential learning is built into the course at UEA:

• You’ll learn to use industry-standard marketing and analytics tools to collect, process, and interpret data, with strong emphasis on practical techniques.

• Modules include live case studies and real business problems, often tackled in groups, so you’re constantly practising teamwork and applied problem-solving.

• In your third year, you’ll complete a full placement within an organisation — giving you genuine work experience and valuable industry contacts.

• Assessments involve group assignments, presentations, and reports, building your confidence in communication and collaboration.

• You’ll have access to specialist computing labs and data resources where you can test models, run analyses, and deepen your technical skills.

• UEA’s extensive library, data subscriptions, and research centres provide strong support for your projects and independent work.

• During your industry year and project modules, you may also take part in field visits or placements with marketing and data teams, giving you insight into how businesses operate in practice.

• You’ll be learning directly from the expertise of Norwich Business School, where academics combine cutting-edge research with industry experience in marketing, analytics, and business strategy.

Graduates from this programme usually step into careers that combine marketing insight with data-driven decision-making. Common starting roles include Marketing Data Analyst, Customer Insights Manager, Digital Marketing Strategist, or Business Intelligence Analyst. As your career develops, many progress into leadership, consultancy, or specialist analytics positions.

Because the course includes a placement year, you’ll graduate with real-industry experience that gives you a competitive edge from day one. In fact, 81% of UEA graduates are in professional work or further study within 15 months of finishing.

The course is designed with employability at its heart — placements and industry engagement are built in to make sure you’re ready for the workplace.

Future progression & opportunities

University services to support your employability

• UEA’s Employability Service offers one-to-one careers advice, CV and application support, interview preparation, networking events, and regular internship and job alerts.

• The university partners with employers to provide placements and internships, helping you gain first-hand experience in real business environments.

Employment stats & salary figures

• As mentioned, 81% of UEA graduates move into professional work or further study within 15 months.

• In the UK, entry-level roles in marketing and data analytics typically start from around £30,000–£40,000 a year.

• With experience, especially if you specialize in areas like customer analytics, AI-driven marketing, or predictive modelling, salaries can rise significantly.

University–industry partnerships

• The placement year connects you directly with external organisations, giving you valuable professional networks and references.

• Employers in the region actively seek out UEA graduates thanks to the hands-on experience gained during placements.

Long-term accreditation & reputation value

• UEA degrees are respected in the UK and internationally, with many programmes aligned to industry standards and recognised by professional bodies.

• The blend of marketing and data expertise gives you highly transferable skills across sectors like tech, retail, consultancy, and finance — making your career pathway more resilient.

Graduation outcomes (after you finish the programme)

By the time you graduate, you’ll have:

• A strong mix of marketing theory and data analytics skills (statistics, modelling, interpreting data).

• Practical work experience through the placement year.

• A professional portfolio built from projects and real-world work.

Employers value candidates who can hit the ground running, and your placement ensures you’ll stand out as someone with proven, applied experience.

Further academic progression

After your BSc (Hons) in Marketing and Data Analytics, you’ll also have excellent options for further study:

• A Master’s in Business Analytics, Data Science, or Marketing Analytics to deepen your technical and leadership skills. UEA, for example, offers an MSc in Business Analytics and Management.

• A research-focused path (MRes or PhD), especially if you’re interested in areas like data science, consumer behaviour, or marketing technology.

• A specialist Master’s in Digital Marketing, AI in Marketing, or Strategic Marketing at a leading business school — perfect for accelerating your route into senior or expert roles.