Marketing and Data Analytics BSc Honours

At the University of Westminster, the Marketing and Data Analytics BSc Honours program is designed to immerse students in real-world marketing and data analysis experiences. From the start, you’ll gain hands-on skills using industry-standard tools, while working on practical projects that mirror professional scenarios. The program provides access to state-of-the-art facilities, including a dedicated digital marketing lab, and emphasizes teamwork, ethical data practices, and international perspectives to prepare you for a global career. Experiential learning is central to the course, allowing you to apply theory directly through collaborative projects, placements, and digital analytics tools:

• Digital Marketing Lab (Switch 23): Practice using Adobe Creative Cloud applications just like top marketing agencies.

• Industry-standard software: Develop proficiency in Tableau, PowerBI, Google Analytics, SPSS, and Excel.

• Collaborative projects: Work in teams on real-world marketing briefs to solve authentic business challenges.

• Professional placement year: Optional year in industry between Years 2 and 3 to gain practical experience in a marketing or analytics role.

• International experience: Opportunity to study abroad at partner institutions to gain global insights.

• Research and analytics projects: Apply data collection, analysis, and visualization skills to practical marketing scenarios.

• Library and learning resources: Access Westminster’s extensive collections and digital tools to support research and project work.

• Ethics and sustainability in practice: Integrate responsible data use and sustainable marketing strategies into your projects.

This program ensures you leave with both the technical expertise and practical experience that employers value, ready to make data-driven marketing decisions in dynamic professional environments.

Graduates of the Marketing and Data Analytics BSc Honours at the University of Westminster are well-equipped to enter the rapidly growing marketing and analytics sector: typical roles include Marketing Analyst, Digital Marketing Specialist, Consumer Insights Manager, and Data-driven Marketing Consultant. The program blends hands-on experience with industry-relevant skills, preparing students for both immediate employment and long-term career growth.

• University Services Supporting Employment: Westminster’s Careers & Employability Service provides tailored guidance, CV workshops, interview preparation, and access to industry networking events.

• Employment Stats and Salaries: Graduates typically secure positions in marketing analytics, with starting salaries often ranging from £28,000–£35,000, rising with experience and specialization.

• University–Industry Partnerships: Students benefit from collaborations with leading brands and agencies through placements, projects, and guest lectures, ensuring exposure to real-world marketing challenges.

• Long-term Accreditation Value: The program’s industry-focused curriculum and professional alignment ensure your qualifications remain relevant and recognized globally.

• Graduation Outcomes: Students leave with strong analytical, strategic, and digital marketing skills, ready to make data-driven decisions in various commercial and digital environments.

Further Academic Progression: Students can enhance their expertise with postgraduate studies, such as a Master’s in Marketing Analytics, Digital Marketing, or Business Analytics, or pursue professional certifications in data analysis, marketing strategy, and digital technologies to advance their career prospects.