BSc (Hons) Data Science and Artificial Intelligence

3 Years On Campus Bachelors Program

Bournemouth University

Program Overview

This exciting degree equips you with the skills to master machine-learning tools and real-world AI applications, preparing you to succeed in the fast-growing fields of data analytics and artificial intelligence. You’ll gain both technical expertise and hands-on experience through industry-inspired projects, making this program perfect for students eager to shape the digital world of tomorrow.

Curriculum Structure

Year 1
In your first year, you’ll build a solid foundation across core computing disciplines. You’ll explore subjects such as Computer Fundamentals, Mathematics for Computing, Programming, Data Management, and an Introduction to Business Analytics. These modules give you the essential technical and analytical skills needed for more advanced work later in the program.

Year 2
Year two builds on this foundation with core units like Software Business and more advanced analytics modules. You also have the option to undertake a placement year in industry or business, gaining real-world experience that can significantly boost your employability after graduation.

Year 3
In your final year, the focus shifts to cutting-edge topics such as Data Visualisation and Storytelling, and Deep Learning and Applications. You’ll also have the chance to explore optional areas including Computability and Complexity, Human-Computer Interaction (HCI), Software Quality Assurance, and Systems Development. This flexibility allows you to tailor your degree to your personal interests and career goals.

Focus Areas

Machine learning implementation
Deep learning and neural networks
Industry-inspired projects
State-of-the-art labs
Data visualisation and storytelling
Optional specialist areas such as HCI and systems development

Learning Outcomes

By the end of this course, you’ll be able to:

Develop and deploy machine learning algorithms confidently
Analyse complex datasets effectively
Craft compelling visual narratives from data
Apply AI tools to real-world contexts
Gain hands-on experience in advanced lab environments and optional industry placements

Professional Alignment

Bournemouth University is part of the Cisco Network Academy programme, giving you the chance to earn industry-recognised networking certifications such as the CCNA—a valuable advantage in the tech sector. The course has also received initial accreditation from The Chartered Institute for IT (BCS), with full accreditation pending.

Reputation & Employability

This program produces strong career outcomes, with 91% of graduates in employment or further study within 15 months of finishing their degree. Data science and computing graduates from Bournemouth typically earn around £28,000 after 15 months, rising to £38,500 after five years, highlighting promising long-term returns. BU is also ranked between 401–500 globally in the Times Higher Education World University Rankings 2025 and 92nd in the Daily Mail University Guide 2025, reflecting its solid reputation.

Experiential Learning (Research, Projects, Internships etc.)

When you join the BSc (Hons) Data Science and Artificial Intelligence programme at Bournemouth University, you’re not just learning theory—you’re diving into practical, hands-on experience. You’ll be working in cutting-edge specialist labs equipped with enterprise-grade hardware and fully virtualisation-ready systems. Through real-world projects, collaboration with BU faculty and external experts, and optional placement opportunities, you’ll gain skills that employers truly value—whether it’s running AI models, managing large datasets, or deploying intelligent systems.

Here’s how experiential learning comes to life in this programme:

Specialist labs & digital infrastructure: You’ll learn and practice in purpose-built labs designed to replicate professional environments. With enterprise-grade hardware and virtualisation-ready systems, you’ll gain experience that makes the transition into industry roles smoother.

Industry-inspired tasks & research collaboration: The course includes practical, industry-focused projects and chances to work on research initiatives. Many of these involve collaboration with experts from across the UK and beyond, giving you exposure to real-world challenges and professional practices.

Optional placement year: If you choose to take a placement year, you’ll gain invaluable work experience in a growing field, helping you stand out to employers and preparing you for a successful career in Data Science.

Accreditation & certifications: BU is part of the Cisco Network Academy, giving you the opportunity to study for the internationally recognised CCNA (Cisco Certified Network Associate) certification—an asset that employers value.

Student outcomes and career readiness: Thanks to the programme’s hands-on approach and strong support network, 91% of graduates are in employment or further study within 15 months of finishing the course.

Progression & Future Opportunities

Graduates from this degree are stepping into one of the fastest-growing areas in technology — where AI and data are driving innovation across every industry. Whether you dream of becoming a Data Scientist, Machine Learning Engineer, AI Consultant, or Data Analyst, this course gives you the practical experience and professional confidence to stand out in the job market.

Here’s what makes your future so promising at BU:

Career support that truly helps: You’ll have access to the Careers and Employability Service, offering one-to-one guidance, CV and interview workshops, networking sessions, and direct links to industry placements. BU also has a strong placement culture — helping you gain a full year of professional experience before you graduate.
Strong employment record: According to national graduate data, around 90% of BU Computing & Informatics graduates are working or pursuing further study within 15 months of finishing their degree. Graduates typically earn around £32,000 three years after graduating, rising to £38,500 after five years, showing great career growth potential.
Industry connections that open doors: Bournemouth University has built close partnerships with companies like Vitality, where computing and data students complete placements and often receive job offers afterward. You’ll also benefit from guest talks, live projects, and networking opportunities with real employers who value BU graduates.
Accredited for your future: This course has initial accreditation from BCS, The Chartered Institute for IT, which adds long-term professional value and signals to employers that your degree meets recognised industry standards.
Graduate outcomes: You’ll leave BU with more than a degree — you’ll graduate with hands-on experience, technical expertise, and a strong professional network, all of which make you career-ready from day one.

Further Academic Progression:
If you’re inspired to take your learning even further, you can continue at Bournemouth University with the MSc Data Science & Artificial Intelligence, where you’ll explore advanced AI tools, deep learning, and research methods. You could also progress to a PhD in Data Science or Artificial Intelligence, preparing for leadership roles in research, innovation, or academia.