BSc (Hons) Data Science and Artificial Intelligence

4 Years On Campus Bachelors Program

Bournemouth University

Program Overview

This exciting degree empowers you to master machine-learning tools and real-world AI applications, preparing you to thrive in the fast-growing field of data analytics and artificial intelligence. You'll gain both technical expertise and hands-on experience in industry-inspired projects, making this program a great match for students eager to shape tomorrow’s digital world.


Curriculum structure

Year 1

In your first year, you'll build a solid foundation across key computing disciplines. You’ll study Computer Fundamentals, Mathematics for Computing, Programming, Data Management, and Introduction to Business Analytics, equipping you with essential technical and analytical skills to prepare for more advanced work ahead

Year 2 

Year two builds further, including core units such as Software Business, alongside more advanced analytics modules. There’s also the opportunity to take up an optional placement year in industry or business, gaining real-world work experience and boosting your readiness for future employment.

Year 3

Your final year focuses on cutting-edge topics like Data Visualisation and Storytelling and Deep Learning and Applications, while also offering optional units such as Computability and Complexity, Human Computer Interaction, Software Quality Assurance, and Systems Development. This structure gives you the flexibility to tailor the degree to your interests and career goals.


Focus areas

"Machine learning implementation, deep learning and neural networks, industry-inspired projects, state-of-the-art labs, data visualisation and storytelling, optional specialist areas like HCI and systems development".


Learning outcomes

"You'll confidently develop and deploy machine learning algorithms, analyse complex data, craft compelling visual narratives, and apply AI tools across real-world contexts, all while working in advanced lab environments and optional placements".


Professional alignment (accreditation)

Bournemouth University is part of the Cisco Network Academy programme. This enables students to pursue industry-recognised networking certifications such as the CCNA—a plus when entering the tech sector. The course has also received initial accreditation from The Chartered Institute for IT (BCS), with full accreditation pending.


Reputation (employability rankings)

This program delivers strong career results—91% of graduates are in employment or further study within 15 months of finishing the course.. Data science and computing grads from Bournemouth typically earn around £28,000 after 15 months, rising to £38,500 after five years, showing promising long-term returns. Additionally, BU ranks between 401–500 globally in the Times Higher Education World University Rankings 2025 and is placed 92nd in the Daily Mail University Guide 2025, reflecting the university’s solid overall reputation

Experiential Learning (Research, Projects, Internships etc.)

When you step into the BSc (Hons) Data Science and Artificial Intelligence programme at Bournemouth University, you’re not just learning theory—you’re getting hands-on, real-world experience. You'll be working in state-of-the-art specialist labs equipped with enterprise-grade hardware and virtualisation-ready infrastructure. Through industry-inspired tasks, research collaboration with both BU faculty and external experts, and optional placements, you'll build tangible skills that employers value—whether that's running real AI models, handling large datasets, or deploying intelligent systems.

Here’s how experiential learning really takes shape in this programme:

  • Specialist labs & digital infrastructure: You’ll study and practice in state-of-the-art speciality labs with enterprise-grade hardware and fully virtualisation-ready infrastructure. These facilities are designed to mirror professional environments so you can transition smoothly into industry roles. 

  • Industry-inspired tasks & research collaboration: The course includes practical, industry-focused tasks and opportunities to participate in research projects. These aren’t just confined to campus—many involve experts from other institutions and industries across the UK and beyond. 

  • Optional placement year: If you choose to take one, the placement year offers valuable work experience entering a growing field—positioning you favorably for a Data Science career post-graduation.

  • Accreditation & certifications: BU is part of the Cisco Network Academy, and through this the course offers the chance to study for the internationally recognised CCNA (Cisco Certified Network Associate) certification—a credential employers recognise.

  • Student outcomes and career readiness: Reflecting the quality of experiential learning and support, 91% of graduates are in employment or further study within 15 months of finishing this course.

Progression & Future Opportunities

Graduates from this program emerge well-equipped to secure dynamic roles in data-driven industries—commonly stepping into positions like Data Analyst, AI Engineer, Machine Learning Developer, or Business Intelligence Specialist. Their hands-on experience through placements and project work gives them a competitive edge:

  • University Services

    • The Placement Office supports students through a 30-week sandwich placement (between Levels 5 and 6), offering real-world industry experience that enhances employability and strengthens professional networks.

  • Employment Stats & Salaries

    • While specific program-level employability figures aren’t listed on the course page, BU’s overall performance in graduate outcomes is strong: around 86 % of UK graduates secure employment post-graduation, with median earnings of £35,000, significantly above non-graduates.

  • University–Industry Partnerships

    • The sandwich placement structure itself reflects strong ties with industry partners, enabling practical application of data science and AI skills in real business contexts.

  • Long-Term Accreditation Value

    • As a BU degree, this program benefits from the university’s recognized standing in computing education. The structured, accredited curriculum ensures your qualification holds value with employers over time.

  • Graduation Outcomes

    • The intensive placement and project components significantly improve readiness for the workforce, helping graduates transition smoothly into data-centric roles in a rapidly growing field.

Program Key Stats

£19,700
Sept Intake : 25th Jan


No
Yes

Eligibility Criteria

A*CC
2.8
31
60

NA
NA
6.0
90

Additional Information & Requirements

Career Options

  • Data Scientist
  • Machine Learning Engineer
  • AI Engineer
  • Data Analyst
  • Business Intelligence Analyst
  • Research Scientist (AI/ML)
  • Software Engineer
  • Data Engineer
  • Natural Language Processing (NLP) Engineer
  • Computer Vision Engineer
  • Robotics Engineer
  • Big Data Engineer
  • Cloud Data Architect
  • Deep Learning Specialist
  • Quantitative Analyst
  • Bioinformatics Analyst
  • AI Product Manager
  • Data Consultant
  • Cybersecurity Analyst (AI-driven)
  • AI Solutions Architect
  • Academic Researcher
  • AI Ethics Specialist
  • Predictive Analytics Specialist
  • Intelligent Systems Developer
  • Recommender Systems Engineer
  • AI Application Developer
  • Knowledge Engineer
  • Data Science Educator
  • AI Start-up Founder  

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