BSc (Hons) Data Science and Artificial Intelligence

3 Years On Campus Bachelors Program

Bournemouth University

Program Overview

This exciting degree equips you with the skills to master machine-learning tools and real-world AI applications, preparing you to succeed in the fast-growing fields of data analytics and artificial intelligence. You’ll gain both technical expertise and hands-on experience through industry-inspired projects, making this program perfect for students eager to shape the digital world of tomorrow.


Curriculum Structure

Year 1
In your first year, you’ll build a solid foundation across core computing disciplines. You’ll explore subjects such as Computer Fundamentals, Mathematics for Computing, Programming, Data Management, and an Introduction to Business Analytics. These modules give you the essential technical and analytical skills needed for more advanced work later in the program.

Year 2
Year two builds on this foundation with core units like Software Business and more advanced analytics modules. You also have the option to undertake a placement year in industry or business, gaining real-world experience that can significantly boost your employability after graduation.

Year 3
In your final year, the focus shifts to cutting-edge topics such as Data Visualisation and Storytelling, and Deep Learning and Applications. You’ll also have the chance to explore optional areas including Computability and Complexity, Human-Computer Interaction (HCI), Software Quality Assurance, and Systems Development. This flexibility allows you to tailor your degree to your personal interests and career goals.


Focus Areas

  • Machine learning implementation

  • Deep learning and neural networks

  • Industry-inspired projects

  • State-of-the-art labs

  • Data visualisation and storytelling

  • Optional specialist areas such as HCI and systems development


Learning Outcomes

By the end of this course, you’ll be able to:

  • Develop and deploy machine learning algorithms confidently

  • Analyse complex datasets effectively

  • Craft compelling visual narratives from data

  • Apply AI tools to real-world contexts

  • Gain hands-on experience in advanced lab environments and optional industry placements


Professional Alignment

Bournemouth University is part of the Cisco Network Academy programme, giving you the chance to earn industry-recognised networking certifications such as the CCNA—a valuable advantage in the tech sector. The course has also received initial accreditation from The Chartered Institute for IT (BCS), with full accreditation pending.


Reputation & Employability

This program produces strong career outcomes, with 91% of graduates in employment or further study within 15 months of finishing their degree. Data science and computing graduates from Bournemouth typically earn around £28,000 after 15 months, rising to £38,500 after five years, highlighting promising long-term returns. BU is also ranked between 401–500 globally in the Times Higher Education World University Rankings 2025 and 92nd in the Daily Mail University Guide 2025, reflecting its solid reputation.

Experiential Learning (Research, Projects, Internships etc.)

When you join the BSc (Hons) Data Science and Artificial Intelligence programme at Bournemouth University, you’re not just learning theory—you’re diving into practical, hands-on experience. You’ll be working in cutting-edge specialist labs equipped with enterprise-grade hardware and fully virtualisation-ready systems. Through real-world projects, collaboration with BU faculty and external experts, and optional placement opportunities, you’ll gain skills that employers truly value—whether it’s running AI models, managing large datasets, or deploying intelligent systems.

Here’s how experiential learning comes to life in this programme:

Specialist labs & digital infrastructure: You’ll learn and practice in purpose-built labs designed to replicate professional environments. With enterprise-grade hardware and virtualisation-ready systems, you’ll gain experience that makes the transition into industry roles smoother.

Industry-inspired tasks & research collaboration: The course includes practical, industry-focused projects and chances to work on research initiatives. Many of these involve collaboration with experts from across the UK and beyond, giving you exposure to real-world challenges and professional practices.

Optional placement year: If you choose to take a placement year, you’ll gain invaluable work experience in a growing field, helping you stand out to employers and preparing you for a successful career in Data Science.

Accreditation & certifications: BU is part of the Cisco Network Academy, giving you the opportunity to study for the internationally recognised CCNA (Cisco Certified Network Associate) certification—an asset that employers value.

Student outcomes and career readiness: Thanks to the programme’s hands-on approach and strong support network, 91% of graduates are in employment or further study within 15 months of finishing the course.

Progression & Future Opportunities

Career Prospects

Graduates from this program leave ready to take on exciting, data-driven roles. Many go on to work as Data Analysts, AI Engineers, Machine Learning Developers, or Business Intelligence Specialists. Thanks to hands-on experience through placements and project work, they enter the job market with a clear advantage and confidence in their skills.

University Services

The Placement Office is there to guide students through a 30-week sandwich placement (between Levels 5 and 6). This real-world industry experience not only boosts employability but also helps students build valuable professional connections.

Employment Stats & Salaries

While exact numbers for this course aren’t listed, Bournemouth University performs strongly overall: about 86% of UK graduates find employment after finishing their studies, with median earnings around £35,000—well above those without a degree.

University–Industry Partnerships

The sandwich placement setup highlights BU’s strong links with industry. Students get to apply data science and AI skills directly in real business situations, gaining insight that goes beyond the classroom.

Long-Term Accreditation Value

A degree from Bournemouth University carries lasting value. The structured, accredited curriculum is respected by employers, ensuring your qualification remains relevant throughout your career.

Graduation Outcomes

Through intensive placements and project work, graduates leave fully prepared for the workforce. This practical experience makes it easier to step confidently into data-focused roles in a fast-growing, evolving field.

Program Key Stats

£19,700
£9,535
£ 29
Sept Intake : 14th Jan


No
Yes

Eligibility Criteria

BBB - BCC
3.0
28 - 31
60

N/A
N/A
6.0
78

Additional Information & Requirements

Career Options

  • Data Scientist
  • Machine Learning Engineer
  • AI Engineer
  • Data Analyst
  • Business Intelligence Analyst
  • Research Scientist (AI/ML)
  • Software Engineer
  • Data Engineer
  • Natural Language Processing (NLP) Engineer
  • Computer Vision Engineer
  • Robotics Engineer
  • Big Data Engineer
  • Cloud Data Architect
  • Deep Learning Specialist
  • Quantitative Analyst
  • Bioinformatics Analyst
  • AI Product Manager
  • Data Consultant
  • Cybersecurity Analyst (AI-driven)
  • AI Solutions Architect
  • Academic Researcher
  • AI Ethics Specialist
  • Predictive Analytics Specialist
  • Intelligent Systems Developer
  • Recommender Systems Engineer
  • AI Application Developer
  • Knowledge Engineer
  • Data Science Educator
  • AI Start-up Founder  

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