3 Years On Campus Bachelors Program
The BSc (Hons) Economics, Behaviour and Data Science at the University of East Anglia (UEA) is a forward-thinking degree that blends economic theory with behavioural insights and data analytics. Ideal for students interested in understanding decision-making processes at individual, organisational, and societal levels, this program equips you with the tools to analyse complex data and interpret human behaviour in economic contexts.
Curriculum Structure:
Year 1: Foundations of Economics and Data Analysis
In your first year, you'll establish a strong foundation in economics, behavioural science, and data analysis. Core modules include Introductory Microeconomics, where you'll explore individual and firm decision-making; Introductory Macroeconomics, focusing on broader economic factors; and Statistics and Data Analytics for Economists, which introduces essential data analysis techniques. Additionally, the Introductory Mathematics for Economists module ensures you have the necessary mathematical skills to succeed in the program.
Year 2: Intermediate Economics and Behavioural Insights
Building on your first-year knowledge, the second year delves deeper into economic theories and behavioural studies. Modules such as Intermediate Microeconomics and Intermediate Macroeconomics enhance your understanding of economic models, while The Economics of Corporate Finance applies these models to business contexts. Elective modules like Behavioural Economics and Introduction to Programming and Data Science allow you to tailor your studies to your interests, integrating psychological insights with economic analysis.
Year 3: Specialisation and Independent Research
In your final year, you'll specialise in areas that align with your career aspirations. Compulsory modules like Industrial Organisation and Business Strategies provide in-depth knowledge of market structures and firm strategies. Elective options such as Behavioural Finance, The Economics of Financial Markets, and Development Economics offer opportunities to explore specific sectors. The External Consultancy/Dissertation module allows you to undertake independent research or work on real-world projects, demonstrating your expertise to potential employers.
Focus Areas: Economics, Behavioural Science, Data Analytics, Decision-Making, Corporate Finance, Programming
Learning Outcomes: Analytical Thinking, Data Interpretation, Behavioural Analysis, Economic Modelling, Research Skills, Communication
Professional Alignment (Accreditation): The program aligns with industry standards and provides a strong foundation for careers in economics, data science, and finance.
Reputation (Employability Rankings): UEA is ranked in the Top 20 for Economics by the Guardian University Guide 2024, reflecting the program's strong academic reputation and employability prospects.
This degree offers a unique blend of economics, behavioural science, and data analytics, preparing you for a wide range of career opportunities. If you're interested in understanding and influencing decision-making processes in various sectors, this program could be the perfect fit for you.
At the University of East Anglia (UEA), the BSc (Hons) Economics, Behaviour and Data Science degree offers students a dynamic blend of theoretical knowledge and practical experience. This program is designed to equip you with the skills needed to analyze economic trends, understand human behavior, and leverage data science techniques to inform decision-making.
Students in this program engage in various hands-on learning opportunities, including:
Experiential Learning Opportunities:
Placement Year Option: Enhance your employability by gaining real-world experience in the industry.
Year Abroad Option: Broaden your global perspective by studying economics in an international context.
Group Projects: Collaborate with peers on projects that simulate real-world economic and data analysis scenarios.
Internships: Opportunities to work with organizations, applying your skills in practical settings.
Data Science Tools: Utilize software such as R and Python for data analysis and modeling.
Research Laboratories: Access to facilities that support data analysis and behavioral research.
Library Resources: Extensive collections and digital resources to support your studies and research.
These experiences are designed to ensure that graduates are not only knowledgeable but also capable of applying their learning in practical, real-world situations.
Graduates of the BSc (Hons) Economics, Behaviour and Data Science from the University of East Anglia (UEA) are well-prepared for dynamic roles at the intersection of economics, data analysis, and human behaviour. With a curriculum that integrates behavioural science and data science, this degree equips students with the skills to excel in various sectors.
Potential Career Paths:
Data Analyst
Behavioural Economist
Market Research Analyst
Policy Advisor
University Support and Opportunities:
Employability Services: UEA offers comprehensive career support through the Careers Service, providing guidance on CV writing, interview preparation, and job search strategies. Additionally, students can engage in work experience and volunteering opportunities to enhance their employability.
Employment Statistics: UEA boasts a strong track record in graduate employability, with 81% of students securing professional work or further study within 15 months of graduation.
Industry Partnerships: The university collaborates with various industries, providing students with opportunities for placements and exposure to real-world applications of their studies.
Accreditation and Recognition: UEA's Economics programs are ranked in the Top 20 in the UK for Economics by the Guardian University Guide 2024, reflecting the quality and relevance of its curriculum.
Further Academic Progression:
Postgraduate Opportunities:
After completing the BSc (Hons) Economics, Behaviour and Data Science, graduates have the option to pursue advanced studies in related fields. UEA offers a range of postgraduate programs, including MSc degrees in Economics, Data Science, and Behavioural Economics, allowing students to specialize further and enhance their expertise.
This pathway not only deepens knowledge but also increases competitiveness in the job market, opening doors to higher-level positions and specialized roles.



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