Enter OTP
This three‑year BA (Hons) in Digital Marketing equips you with the digital-first marketing skills today’s employers demand. You’ll learn how to craft content, interpret consumer data, manage social and influencer campaigns, and integrate them into wider marketing strategy. The program includes real-world projects delivered in the dedicated Marketing & Social Media Lab—featuring tools like Brandwatch and Adobe Creative Cloud—to build your confidence and industry readiness. The course is informed by strong academic and industry input, preparing you for roles such as social media professional, marketing analyst, or content strategist.
Curriculum Structure
Year 1
You’ll begin with core modules like Marketing in a Digital World, Customer & Marketing Insights, Essential Management & Leadership Skills, Sustainable & Ethical Marketing, and Academic & Professional Practices. This year builds your understanding of digital marketing fundamentals and your professional mindset.
Year 2
This year covers modules such as Contemporary Marketing Communications, Digital Consumer Behaviour, Brand Management, Applied Marketing Consultancy, and Social Media & Influencer Marketing. You will also choose from optional modules like Digital Advertising and Creative Content. Most teaching is through live briefs and project work.
Year 3
In the final year, you’ll study modules including Personal Branding, Critical Issues in Digital Marketing, Harnessing Big Data, and Social Media Management. You’ll choose additional options such as Advanced Consumer & Marketing Analytics or Global Marketing Management. Your final project may be a dissertation or applied consultancy brief.
Focus Areas:
Consumer behaviour in digital contexts, influencer & social media marketing, brand strategy, data analytics, social media management, and marketing consultancy.
Learning Outcomes:
You’ll graduate able to design and implement digital marketing campaigns, analyse consumer and social data, develop your own personal brand, produce content for diverse platforms, and work confidently with professional marketing technologies and tools.
Professional Alignment (Accreditation):
The programme aligns with digital marketing industry standards and connects with professional bodies such as the Chartered Institute of Marketing (CIM) and the Institute of Direct & Digital Marketing, offering pathways to certification.
Reputation (Employability & Rankings):
This three-year programme (or four years with a placement option) is rooted in employer-aligned practice and cutting-edge digital marketing tools:
So here’s what experiential learning looks like in this programme:
Live briefs & marketing consultancy in the Marketing & Social Media Lab: You’ll work on real projects set by industry partners, such as social media reviews for small businesses or campaign planning using brand insights. The lab is equipped with industry-standard software like Brandwatch, Google Analytics, Adobe Creative Cloud, and Sprout Social.
Simulations, workshops & group projects: Teaching is delivered through engaging formats including digital simulations, workshops, presentations, case studies, and teamwork tasks to reflect real workplace environments.
Modules tied to real data and client work: Projects like social media analysis, customer insight development, and digital campaign briefs allow you to apply theoretical knowledge using real-world data sets.
Digital and analytical tools training: Built into the curriculum is hands-on experience with tools essential for digital marketing: Google Analytics, CRM systems, Excel, Adobe Creative Cloud and analytics dashboards.
Guest input from industry professionals: Delivered through masterclasses, workshops, and live project feedback from real marketing and media practitioners.
Final-year applied project or dissertation: In your final year, you can take a dissertation or choose an applied project—such as campaign planning or sustainability-oriented enterprise work—often in collaboration with real companies or briefs.
Optional work placement year: You may opt-in to a validated placement year, gaining full-time marketing experience in industry to enhance your skillset and employability.
Career-focused learning & professional development: Modules like Personal Branding, Marketing Strategy and Innovation, and Experiential Marketing integrate employability support and career-ready learning.
Graduates typically enter roles such as digital marketing executive, SEO specialist, content strategist, or social media manager. Starting salaries range from £23,000 to £28,000, with career progression leading to roles paying £40,000+ in performance marketing, data analytics, or digital strategy.
University Services to Support Employment
Oxford Brookes offers tailored employability services including internship support, career mentoring, CV clinics, employer networking events, and digital upskilling workshops. The course integrates practical experience with live briefs and real-world platforms like Google Analytics and AdWords.
Employment Statistics & Salary Figures
Around 87% of graduates are in work or further study within 15 months. The average salary is approximately £24,500, with higher earnings in performance-based or agency roles, especially in London and tech-focused firms.
University–Industry Partnerships
The program features collaborations with digital marketing agencies, e-commerce companies, and major brands for project-based learning and guest lectures. Students gain exposure to tools and practices used in the current digital marketing landscape.
Long‑term Accreditation Value
The course is accredited by the Chartered Institute of Marketing (CIM), offering students the chance to gain professional qualifications alongside their degree. Oxford Brookes Business School is AACSB accredited, ensuring international recognition and quality standards.
Graduation Outcomes
Graduates are equipped with skills in SEO, PPC, email marketing, web analytics, UX design, and campaign strategy—qualifying them for digital-first roles in a variety of industries, from startups to global brands.
Further Academic Progression
Many graduates continue with postgraduate degrees in Digital Marketing, Marketing Analytics, UX/UI Design, or pursue CIM Level 6 qualifications or Google certifications to advance their digital credentials.
GCSE: Grade 4 (C) in MathematicsTuition fees for International students may increase in subsequent years both for new and continuing students.UCAS Tariff Points: 120International students whose qualifications do not meet the entry requirement can an international foundation course.Oxford Brookes University has decided to remove the SAT and ACT as mandatory entry requirements, meaning they are now test optional.IELTS: 6.0 overall with 6.0 in reading and writing, 5.5 in listening and speakingTOEFL: overall 80, specific section requirements: R20, L17, S20, W19Year 3 is an optional placement year, if you choose to opt for a placement the tuition for year three will be approximately 1,905.Digital Marketing Manager – oversees online marketing strategies and channelsSEO Specialist – optimises website visibility in search enginesContent Marketing Manager – creates digital content to engage audiencesPPC Specialist – manages paid advertising campaigns onlineEmail Marketing Manager – plans and executes targeted email campaignsWeb Analytics Specialist – analyses website and campaign performance dataE-commerce Manager – manages and markets online sales platformsDigital Brand Manager – builds brand presence across digital platformsSocial Media Strategist – develops strategy for online community engagementDigital Marketing Consultant – advises on improving digital marketing performance
Embark on your educational journey with confidence! Our team of admission experts is here to guide you through the process. Book a free session now to receive personalized advice, assistance with applications, and insights into your dream school. Whether you're applying to college, graduate school, or specialized programs, we're here to help you succeed.
Oxford Brookes University
