Enter OTP
3 Years On Campus Bachelors Program
University of WolverhamptonThis program focuses on digital marketing skills, including content creation, SEO, analytics, social media strategy, and campaign management. It prepares students for careers in the rapidly evolving digital marketing sector, emphasizing practical experience and industry-relevant projects.
Year 1
Students are introduced to marketing principles, digital tools, and online consumer behavior. They develop analytical and creative skills essential for digital marketing practice.
Year 2
The second year explores digital channels, social media strategy, and analytics. Students gain experience through live projects and real-world campaign simulations.
Year 3
The final year emphasizes strategic digital marketing, brand management, and project delivery. Students complete a dissertation or consultancy project that showcases their ability to create effective, data-driven marketing campaigns.
Focus Areas
Digital marketing, social media strategy, analytics, SEO, content marketing, and brand management.
Learning Outcomes
Graduates will be able to design and implement digital marketing campaigns, interpret analytics to make data-driven decisions, and manage online brand presence effectively.
Reputation
This program focuses on developing practical digital marketing skills in a global business context. Students learn to create effective online campaigns, analyze data, and develop strategies that meet real-world business needs.
Experiential Learning Highlights:
Graduates are ready for roles such as Digital Marketing Executive, Social Media Manager, Content Strategist, SEO/SEM Analyst, or E-commerce Specialist. The focus on analytics and strategy prepares students for modern digital marketing roles.
University services to support your employment
Careers support, mentoring, internship and placement opportunities, networking events, and skills workshops.
Employment stats & salary figures
University–industry partnerships
Collaborations with digital agencies, e-commerce companies, and marketing consultancies for live projects and placements.
Long-term accreditation value
CIM-aligned programme supports professional digital marketing qualifications.
Graduation outcomes
Alumni work in digital marketing, e-commerce, social media management, and analytics-driven marketing roles.
Further Academic Progression
Graduates may continue with:
Typical entry requirement: 96 UCAS pointsIB: 96 UCAS points ≈ IB total score of 20–21 points. (numbers not explicitly mentioned in the course webpage)CBSE: Applicants for the Undergraduate Programmes need to obtain 68%-72% in their Standard XII English examinationIELTS: 6.0 with 5.5 in all componentsAmerican HSD: The University considers students for undergraduate study who have completed High School Diploma plus SAT subject test with 1300 from evidence based reading and writing, OR ACT Composite Score 27. Preferred Advanced Placements (APs) with minimum grades 3, 4, 4. Students with higher SAT or ACT scores may be exempt from APs or SAT Subject Tests (on a case by case basis).TOEFL: Overall Score of 60 with no component score less than 20Digital Marketing Executive – runs online campaigns and analyticsSocial Media Manager – manages platforms and brand engagementSEO/SEM Specialist – optimizes search and paid advertising performanceContent Marketing Manager – develops digital content strategiesEmail Marketing Specialist – manages targeted email campaignsDigital Advertising Executive – handles online paid campaignsE-commerce Manager – drives online sales and digital growthMarketing Analyst – interprets digital data to improve campaignsInfluencer Marketing Coordinator – manages influencer and partnership campaignsMarketing Consultant – provides advice on digital marketing strategy and performance
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