1. University of Wolverhampton
  2. Program
  3. Bachelors
  4. BA (Hons) Digital Marketing Management with Foundation Year

BA (Hons) Digital Marketing Management with Foundation Year

4 Years On Campus Bachelors Program

University of Wolverhampton

Program Overview

This program starts with a foundation year designed to strengthen academic skills and introduce core business concepts. Students then progress to the full Digital Marketing Management degree, gaining practical expertise in social media, SEO, analytics, content creation, and integrated marketing campaigns. The course is ideal for students aiming for careers in digital marketing and brand management.

Foundation Year
The foundation year focuses on academic and professional skills, including research, communication, and critical thinking, alongside an introduction to business and marketing principles.

Year 1
Students explore the fundamentals of marketing, digital technologies, and consumer behavior. They also develop essential skills in professional communication and data interpretation.

Year 2
The second year builds knowledge in digital marketing channels, social media strategy, and online analytics. Students work on live projects to apply their learning in practical settings.

Year 3
The final year emphasizes strategic digital marketing, brand management, and international perspectives. Students complete a dissertation or consultancy project, demonstrating their ability to create data-driven marketing solutions.

Focus Areas
Digital marketing, social media strategy, SEO, analytics, content creation, and brand management.

Learning Outcomes
Graduates will be able to design, implement, and evaluate digital marketing campaigns, use analytics for decision-making, and manage brands effectively in dynamic markets.

Reputation

  • Recognized for strong industry engagement and applied learning
  • Focus on digital skills aligned with employer needs
  • Provides practical experience through live projects

Experiential Learning (Research, Projects, Internships etc.)

This program is designed for students who may not meet direct entry requirements, offering a foundation year to build essential academic skills before progressing to the full degree. The course focuses on developing practical digital marketing skills in a global business context.

Experiential Learning Highlights:

  • Foundation Year Development: The initial year focuses on building academic, digital, and personal skills, preparing students for the challenges of higher education and the digital marketing industry.
  • Real-World Projects: Engage in live digital marketing campaigns, applying theoretical knowledge to practical scenarios.
  • Industry Tools and Techniques: Gain hands-on experience with industry-standard digital marketing tools and platforms.
  • Collaborative Learning: Work in teams to develop and implement marketing strategies, fostering collaboration and communication skills.
  • Professional Development: Participate in workshops and seminars led by industry professionals, enhancing employability and industry insight.

Progression & Future Opportunities

Graduates are equipped for careers in digital marketing, social media management, SEO/SEM, content strategy, and e-commerce. The foundation year provides a strong academic base to support success at honours level.

  • University services to support your employment
    Access to Wolverhampton Careers and Employability Service, including CV and interview guidance, placement and internship support, networking events, and mentoring.

  • Employment stats & salary figures

    • Approximately 90–92% of graduates are in employment or further study within 15 months.
    • Typical starting salaries range from £22,000–£30,000 in digital marketing roles.

  • University–industry partnerships
    Collaborations with digital agencies, businesses, and marketing consultancies provide live projects and placement opportunities.

  • Long-term accreditation value
    CIM-aligned curriculum enhances professional recognition and pathways to chartered status.

  • Graduation outcomes
    Alumni progress into digital marketing management, social media strategy, content development, and e-commerce roles

Further Academic Progression 
Graduates may continue with:

  • MSc Digital Marketing, MSc Marketing Management, or MSc Marketing Analytics
  • MBA or MSc Business Management
  • Professional CIM qualifications to achieve Chartered Marketer status and enhance career progression

 

Program Key Stats

£15,995 (Annual cost)
£ 29
Sept Intake : 14th Jan


Eligibility Criteria

DDD
N/A
24 - 25
50 - 59

N/A
N/A
5.5
46-59

Additional Information & Requirements

Career Options

  • Digital Marketing Manager – plans and executes online marketing campaigns
  • SEO/SEM Specialist – optimizes websites and online visibility
  • Social Media Manager – manages social channels and engagement
  • Content Marketing Manager – creates and manages digital content strategies
  • Email Marketing Specialist – designs and implements email campaigns
  • Digital Advertising Executive – manages paid online campaigns
  • E-commerce Manager – oversees online sales and digital retail platforms
  • Marketing Analyst – interprets digital campaign data to improve performance
  • Brand Communications Coordinator – supports online brand messaging
  • Marketing Consultant – advises businesses on digital marketing strategies

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