Canterbury Christ Church University offers a BA (Hons) Events Management that equips students with the knowledge, skills, and confidence to succeed in the fast-growing events industry. The program blends academic learning with practical experiences, helping students understand how to plan, deliver, and evaluate events of all kinds – from corporate conferences and music festivals to cultural celebrations and sporting events.
The structure of the degree ensures students build a solid foundation before progressing into advanced and specialized areas of event management:
Year 1: Students are introduced to the fundamentals of the events industry, including the history and evolution of events, marketing principles, event planning processes, and the basics of project management. There is also a strong focus on developing essential academic and professional skills, such as communication, teamwork, and critical thinking.
Year 2: The second year explores more advanced topics, such as strategic event management, operations, logistics, financial planning, and risk assessment. Students also gain hands-on experience by working on live projects, often in collaboration with local organisations or charities, giving them a real taste of how events are created and delivered.
Year 3: The final year is about specialisation and independent learning. Students take on leadership roles in event projects and often manage larger-scale events. They also complete a dissertation or major project, allowing them to focus on an area of interest such as festival management, international events, or sustainable event practices. This year is designed to sharpen professional skills and prepare students for career entry.
Curriculum Structure
The program combines theoretical knowledge with practical application. Modules typically include:
Principles of Event Planning and Marketing
Financial Management for Events
Event Design and Experience
Logistics and Operations in Events
Sustainable and International Event Management
Dissertation or Major Event Project
The balance between classroom learning and real-world experience ensures that graduates leave with both the academic foundation and the practical expertise employers are looking for.
One of the strongest features of this program is its emphasis on learning through doing. Students have numerous opportunities to gain experience beyond the classroom:
Live Event Projects: From the very first year, students take part in organising real events, often in partnership with local businesses, charities, or cultural organisations in Kent.
Internships and Work Placements: The university has strong industry links, and students are encouraged to complete placements with event management companies, venues, or local councils. These placements give invaluable insights into the professional world.
Student Societies and Volunteering: Many students join societies that run their own events, giving them additional opportunities to test their creativity and organisational skills.
International Opportunities: With Canterbury’s close connections to London and Europe, students may gain exposure to global event practices, including the chance to work with festivals, conferences, and cultural initiatives abroad.
The university’s careers and employability service provides dedicated support to students, including career advice, CV workshops, interview preparation, and networking opportunities with employers.
Employability
Graduates of the Events Management program are well-prepared for careers in diverse areas such as:
Festival and live music management
Corporate and business events
Sports and hospitality events
Charity and community projects
Tourism and destination management
Venue operations and logistics
Employers value the program’s combination of academic rigor and practical experience, making graduates highly competitive in the job market.
Further Academic Progression
Many students choose to continue their studies with a Master’s degree in areas such as International Event Management, Marketing, Tourism, or Business Administration. Others go on to professional training in project management or sustainability, enhancing their career prospects even further.
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