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Liverpool John Moores University (LJMU) offers a BA (Hons) Events Management program to equip students with the skills, practice, and knowledge they need to thrive in the dynamic events industry. The degree combines academic education with real application to get graduates ready for careers in event planning, hospitality, marketing, and management across various sectors.
Year 1: The basics of event management, such as marketing principles, finance, and organisational operations, are taught. Modules emphasize the practical skills of teamwork, communication, and problem-solving, as well as knowledge of the historic and cultural nature of events.
Year 2: It is focused on specialist event management practice, such as corporate, cultural, and sports events. Students learn project-based work by working through live briefs and case studies and developing planning, budgeting, and operational skills. Professional development features are emphasized, for example, negotiation, leadership, and risk management.
Year 3: The final year concentrates on strategic management, innovation, and entrepreneurship within the event sector. Students undertake a capstone project or dissertation on planning and organizing an event or industry research. Career development, portfolio development, and professional networking are integral components.
Curriculum Structure:
• Event Planning and Operations: Conceptualization through to execution.
• Marketing and Sponsorship: Branding, promotion, and audience engagement.
• Financial Management: Budgeting, resource management, and cost control of events.
• Legal and Ethical Aspects: Compliance, contracts, and sustainable event management.
• Experiential Projects: Facilitation to host live events and experience industry exposure.
Accreditation:
The program is in accordance with professional industry requirements, and students acquire modules recognized by the Institute of Hospitality and other event management professional bodies.
Campus Location:
LJMU is located in Liverpool, UK, a vibrant city known for its cultural life, musical heritage, and business. Students have access to cutting-edge facilities, specialist event space, and industry partnerships to enhance learning and workplace training.
• Work Placements: Students can carry out internships with leading event management companies, festivals, and corporate entities.
• Live Events: Actual events such as conferences and cultural festivals offer chances to organize and conduct them, where theoretical concepts can be applied practically.
• Student Societies and Competitions: Participation in university societies and competitions develops networking, leadership, and teamwork skills.
• International Exposure: Opportunities of working on overseas projects or attending study trips abroad, where students are exposed to global trends in events.
The university provides excellent career guidance through its Career Development Centre:
• Career guidance, professional mentoring, and industry networking sessions.
• CV preparation and interview skills courses, and employment search skills.
• Opportunities to network with alumni working in top events agencies, corporate management, and creative industries.
Graduates are highly respected for being industry-ready, hands-on skilled, and professional. They can work as festival managers, corporate event managers, hospitality managers, wedding planners, sports event managers, cultural managers, or in marketing, PR, and project management.
Academic Progression:
Students can continue with postgraduate studies in Event Management, Hospitality, Tourism, or Business Administration, or specialize further in areas such as marketing, digital events, or international event management.
112 UCAS tariff pointsCBSE - Applicants require a Higher Secondary Certificate / Standard 12 / Indian School Certificate (Year 12) OR All India Senior School Certificate Examination with a minimum of 65% overall (60% in Maths and 60% in your chosen subject).IELTS - 6.0 Overall with 5.5 in each component.TOEFL - 78 Overall with R18, W17, L17, S20.GCSE - Grade 4 or grade C or above in English Language and Mathematics/ Numeracy.At least one academic or professional reference supporting your application.An up-to-date CV detailing your educational background and any relevant work experience.A written statement outlining your motivation for choosing the course, your career aspirations, and why you wish to study at LJMU International Baccalaureate - Acceptable on its own and combined with other qualifications.High School Diploma, with a minimum GPA 3.0, plus one of the following: ACT with a score of 24. 2 APs with a grade of 3 or above – subject requirements may be stipulated for certain courses (for example, Physics and/or Maths for Engineering courses). International SAT score of 1100 (old SAT1).Event ManagerFestival CoordinatorConference OrganizerWedding PlannerCorporate Events PlannerVenue ManagerMarketing and PR SpecialistSponsorship ManagerExhibition CoordinatorSports Events ManagerCultural Events OrganizerHospitality ManagerFundraising Event PlannerCommunity Events OfficerEntertainment ProducerProject ManagerTourism and Leisure Coordinator
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Liverpool John Moores University
