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The BA (Hons) Event Management degree program equips students with a good understanding of event planning and delivery, involving various aspects such as project management, logistics, marketing, financial planning, and stakeholder coordination.
Students are involved in live event projects from the initial stages, applying theoretical concepts to real-life settings, thereby polishing their organizational and communication skills.
The program also emphasizes the development of business acumen, which allows the student to embrace complex roles in the events sector.
Year 1 (Level 4)
Core Modules: Introduction to Event Management, Marketing Principles, Study and Research Skills for the Event Industry, Creativity, Technology & Innovation, Media Design for Event Management, Data Analysis for Tourism & Event Management.
Focus: Establishing a core knowledge of the event industry, marketing principles, and the integration of technology and creativity in event planning.
Year 2 (Level 5)
Core Modules: Event Project Management, Event Marketing Communications, Sustainable Event Management, Financial Management for Events, Risk Management in Events, Event Law and Ethics.
Emphasis: Expanding on basic knowledge, students continue to explore the intricacies of event management with a focus on sustainability, finance, and law.
Year 3 (Level 6)
Core Modules: Strategic Business Management for Tourism and Events, Policy, Politics and Events, Dissertation or Live Event Project, Language or Sporting Events and Sports Tourism.
Focus: Bringing together knowledge and skills acquired to address strategic challenges in the events industry, with possible specialization in areas such as sports tourism or language events.
Accreditation and Recognition
The BA (Hons) Event Management degree is approved by the Tourism Management Institute (TMI) and is one of the Association of British Travel Agents' (ABTA) core partners.
These affiliations indicate the quality of the program in sustaining its academic integrity and keeping pace with industry demands.
Live Event Projects: Students collaborate on real events, gaining hands-on experience in event planning and producing events.
Work Placements: 12-month work placement or study abroad scholarships, allowing students to practice their learning in diverse settings.
International Programs: Partnerships with institutions like Walt Disney World Resorts and the University of California Riverside allow students to study and work abroad, enhancing their global perspective.
Industry Partnerships: Collaborations with The Grove, The Ivy, Luton Hoo, and Bluehat Group provide students with industry exposure and networking opportunities.
Graduates are well placed to pursue careers in event coordinating, marketing, project management, and consultancy.
The vocational nature of the course with its strong industry connections enhances graduates' employment prospects and preparedness for the workforce.
Further Academic Progression
Graduates can pursue postgraduate courses such as:
Master of Science (MSc) in Event Management or related fields
Master of Business Administration (MBA) with a focus on Event Management or Tourism
Postgraduate Diplomas in areas like Hospitality Management or Marketing
These postgraduate courses provide scope for specialization and career advancement in the tourism and events sectors.
104-112 UCAS tariff pointsGCSE - Grade 4/C in English Language and Mathematics.IELTS - Overall score of 6.0 with 5.5 in each componentTOEFL - 72 with band scores of reading 18, writing 17, listening 17, speaking 20 for undergraduateInclude one signed academic reference on official letterheadWrite a statement detailing your reasons for choosing this course and the University of HertfordshireCompletion of the Standard XII Certificate with 60-70% depending on points tariff required by UH course.High School Diploma with a minimum overall average of 3.0, with one of the following; 2 Advanced Placement (AP) with a minimum score of 3.0 OR SAT with a minimum of 1070 OR ACT with a minimum of 23Event CoordinatorEvent PlannerConference ManagerWedding PlannerFestival OrganizerCorporate Events ManagerMarketing and Promotions ManagerExhibition ManagerHospitality ManagerFundraising/Event Charity CoordinatorSports Event ManagerVenue ManagerPR and Communications SpecialistTourism and Travel Event ManagerEntertainment Production ManagerProject Manager in Events
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University of Hertfordshire
