BA (Hons) Events And Tourism Management

3 Years On Campus Bachelors Program

University of Hertfordshire

Program Overview

The University of Hertfordshire offers a BA (Hons) in Events and Tourism Management, designed to provide students with a broad understanding of the dynamic events and tourism sectors. This program equips students with the knowledge, practical skills, and professional insight needed to excel in a global industry where creativity, organization, and strategic thinking are key.

Year 1 focuses on building a strong foundation in events and tourism principles, including event planning, tourism management, hospitality, and customer service skills. Students are introduced to the fundamentals of marketing, business management, and communication, laying the groundwork for more specialized studies.

Year 2 allows students to develop practical expertise through applied modules in areas such as event operations, destination management, tourism marketing, and risk management. Students also engage in group projects and case studies, enhancing their teamwork, problem-solving, and professional communication skills.

Year 3 emphasizes advanced concepts and professional preparation, with modules covering strategic event management, international tourism trends, and sustainability in tourism. Students complete a capstone project or dissertation, giving them the opportunity to apply their learning in a real-world or research context.

Curriculum Structure:
The program balances theoretical knowledge with practical application, including:

  • Core modules in event planning, tourism operations, and business management.

  • Workshops and simulations that mimic real industry scenarios.

  • A final-year project that allows students to demonstrate independent research, strategic planning, and analytical skills.

  • Optional modules providing specialization opportunities in areas such as digital marketing, cultural tourism, and luxury events management.

Accreditation:
The program is fully accredited by relevant professional bodies in the tourism and events sector, ensuring it meets the quality standards expected by the industry.

Campus Location:
The University of Hertfordshire’s College Lane campus, located near Hatfield, Hertfordshire, offers state-of-the-art facilities including dedicated event spaces, hospitality labs, and access to digital resources that support student learning and professional development.

 

Experiential Learning (Research, Projects, Internships etc.)

Hertfordshire emphasizes hands-on experience, preparing students for real-world challenges:

  • Internships and placements: Students often secure placements with event companies, tourism boards, and hospitality organizations, providing practical exposure to industry operations.

  • Student-led events: Opportunities to organize and manage events on campus, building leadership and project management skills.

  • Industry projects and consultancy work: Collaborations with external businesses allow students to work on live briefs and develop strategic solutions.

  • International experience: Optional study trips and global exposure initiatives help students understand international tourism trends and event management practices.

 

Progression & Future Opportunities

The university provides strong career support through its Careers and Employability Service, offering:

  • Career guidance, workshops, and mentorship programs.

  • Assistance with CVs, cover letters, and interview preparation.

  • Access to job fairs, networking events, and industry talks.

Employability:
Graduates of this program are highly valued in sectors such as event management, tourism consultancy, hospitality, and destination marketing. Alumni have progressed to roles in leading companies, including international hotel chains, event agencies, tourism boards, and cultural institutions.

Further Academic Progression:
Students can continue their studies with postgraduate programs in areas such as Event Management, Tourism Management, International Hospitality, or Business Leadership, providing avenues for academic specialization and career advancement.

Program Key Stats

£TBC
£ 29
Sept Intake : 14th Jan


73 %

Eligibility Criteria

BBC
3.0
28 - 30
60 - 70

1210
28
6.0
72

Additional Information & Requirements

Career Options

  • Event Manager
  • Tourism Officer
  • Hospitality Manager
  • Conference and Exhibition Coordinator
  • Travel Consultant
  • Destination Marketing Specialist
  • Festival Organizer
  • Wedding Planner
  • Resort Manager
  • Tour Operator
  • Cruise Director
  • Event Marketing Executive
  • Cultural Heritage Manager
  • Leisure and Recreation Manager
  • Travel Writer
  • Corporate Events Planner
  • Sports Event Manager
  • Festival and Entertainment Coordinator

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