BA Sports Management

This program was developed in collaboration with professionals from the sports industry, who provided valuable insights into the essential aspects of the sports business. Taking their input into account, we have designed a curriculum that encompasses the skills and knowledge necessary for graduates to succeed in this field.

Through our partnership with the Roehampton Business School, we will equip you with essential business, management, and marketing skills. You will have the opportunity to apply and further enhance these skills in various dynamic contexts related to sports. We will provide you with a comprehensive understanding of the intricate world of sports marketing, sponsorship, and media, including their connection to emerging markets like eSports.

The program's main objective is to produce graduates who:

• Demonstrate a solid theoretical, analytical, and practical understanding of the fundamental principles underlying the sports management sector.

• Possess a diverse set of skills applicable in various sports-related environments.

• Are capable of collaborating effectively in interdisciplinary settings.

• Are prepared to tackle the challenges within the local, regional, and national sports management industry.

• Develop an inquisitive mindset and academic skills that encourage further study.

By incorporating these elements into the program, we aim to prepare graduates who are well-equipped to thrive in the ever-evolving field of sports management.