BA Hons Tourism Management

Bournemouth University offers the BA (Hons) Tourism Management degree, which is specially tailored for students who wish to build a career in one of the world's most vibrant and fastest-growing industries. The degree has been authored to equip students with a strong foundation in the basics of tourism, along with a focus on improving the core business skills of strategic thinking, leadership, marketing, and customer experience management. With the combination of theoretical knowledge and real-world application, the course equips the students well for diverse opportunities in the international tourism sector.

Structure of the Curriculum
Bournemouth University's Tourism Management course consists of three years, with each progression building on previously covered knowledge and skills:

• Year 1: The foundation of tourism and hospitality is laid. They learn foundation subjects such as the structure of the international tourism industry, business and management concepts, and the behavior of consumers. It is a year of understanding how the industry operates and developing the scholarly and analytical skills required to pursue further study.

• Year 2: There is a focus on applying knowledge to increasingly specialist areas. Students learn about subjects such as destination management, sustainable tourism, event operations, and marketing plans. This phase also encourages reflective consideration of the issues and opportunities of tourism today, such as the impact of technology and changing consumer expectations.

• Year 3: The third year allows students to refine their skills in depth through modules at strategic level such as international tourism management, policy and planning, and leadership in service industries. Another important feature is the dissertation or end research project, where the students independently research a subject of their choice, based on tourism, using both theoretical and practical perspectives.

Accreditation

• The university is world acclaimed and designed in close collaboration with industry experts.

• Bournemouth University is highly regarded in the education of tourism and hospitality, ranking strongly year after year in league tables in both these areas.

Campus Location

• The program is offered at Bournemouth University's Talbot Campus, which has first-rate teaching facilities, group learning areas, and access to academic and professional development support.

• Also being in Bournemouth, a world-famous tourist destination, presents students with unique opportunities for experiential learning within an actual live environment.