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3 Years On Campus Bachelors Program
Leeds Beckett UniversityThe BA (Hons) International Tourism Management with Marketing at Leeds Beckett University is designed to equip students with a strong foundation in tourism management, hospitality, and marketing, preparing them for dynamic careers in the global tourism industry. This program blends theoretical knowledge with practical skills, ensuring students understand the complexities of managing tourism businesses while also mastering modern marketing strategies.
Year 1: Students build a solid foundation in key areas including tourism principles, marketing fundamentals, business operations, and customer service. Core modules focus on understanding global tourism trends, cultural awareness, and the economic, environmental, and social aspects of tourism.
Year 2: The focus shifts to applied knowledge, with modules in tourism marketing, digital marketing, event management, and sustainable tourism. Students gain hands-on experience through case studies, industry projects, and optional placements that enhance practical understanding.
Year 3: In the final year, students engage in strategic management, advanced marketing, and innovation in tourism. A capstone project or dissertation allows students to demonstrate their ability to research, analyse, and propose solutions to real-world tourism challenges. Optional work placements and consultancy projects provide invaluable industry exposure.
Curriculum Structure:
The program combines academic rigour with practical application:
Core Modules: Cover tourism management principles, hospitality operations, global marketing, consumer behaviour, and strategic planning.
Marketing Focus: Emphasis on digital marketing, branding, and communication strategies tailored to the tourism sector.
Practical Projects: Hands-on projects, field trips, and case studies develop problem-solving and critical thinking skills.
Capstone Project/Dissertation: Integrates knowledge from the entire program to address a real-world tourism or marketing challenge.
Leeds Beckett University strongly emphasises practical, real-world experiences:
Placements and Internships: Opportunities with top tourism operators, hotels, event management firms, and marketing agencies provide invaluable industry exposure.
Industry Projects: Collaborations with tourism boards, travel agencies, and hospitality businesses allow students to apply learning in professional contexts.
Student Societies and Competitions: Students can join tourism and marketing-focused societies, participate in competitions, or organise events to develop leadership and teamwork skills.
International Exposure: Study abroad opportunities and international field trips broaden global understanding and cultural competence in tourism management.
Leeds Beckett University’s Career and Employability Service supports students through:
Career guidance, mentoring, and planning for industry entry.
Workshops on CV writing, personal statements, and interview skills.
Networking events with leading tourism and marketing professionals.
Employability:
Graduates are well-prepared for careers in tourism management, hotel and hospitality management, travel consultancy, event management, marketing, and tourism marketing analytics. Alumni often progress to roles with airlines, hotel chains, travel agencies, destination management companies, and tourism boards worldwide.
Further Academic Progression:
Students may pursue postgraduate studies such as a Master’s in Tourism Management, International Marketing, Hospitality Management, or MBA programs, enhancing opportunities in leadership, consultancy, or research roles within the global tourism industry.
UCAS Tariff Points: 104-120 points required. (Minimum 64-80 from two A Levels or equivalent, excluding General Studies).GCSE English Language and Maths at Grade 4 or aboveIELTS - 6.0 with no skills below 5.5, or an equivalent qualificationTOEFL - Minimum for Reading (18), Listening (17), Speaking (20) and Writing (17)International baccalaureate 104-120 UCAS tariff points from a minimum of 3 Highers of which at least 2 must be grade H5 or above.High School Diploma (Grade 12) GPA: 3.0 or above PLUS one of the following: SAT Reasoning Test Total Score: 1270+ Minimum: 650 in Reading & Writing, 620 in Math English Requirement: 650 in Reading & Writing (or 550 in SAT Subject Test English if taken before June 2021) OR ACT Composite Score: 26+ English Requirement: Included in the overall 26 OR 2 AP Exams Score: 3 or above on each Standard 12th qualifications (CBSE/ICSE or State Boards of equivalent) Grade: Minimum aggregate of 60% and abovePlacement year available for this program. Tourism ManagerHotel ManagerEvent ManagerTravel ConsultantDestination Marketing SpecialistHospitality ManagerTour OperatorMarketing ExecutiveDigital Marketing SpecialistTravel PlannerResort ManagerAirline Customer Service ManagerCruise ManagerTourism Policy AnalystTourism ResearcherConference and Exhibition ManagerSustainable Tourism ConsultantHospitality Marketing Coordinator
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