3 Years On Campus Bachelors Program
Liverpool John Moores University offers a BA (Hons) International Tourism Management, which is designed to provide students with an in-depth understanding of the international tourism industry. The course equips students with the knowledge, skills, and professional awareness necessary to succeed in different tourism and hospitality sectors. The course blends theoretical learning with practice, with graduates being suitably prepared for stimulating careers in tourism management all over the world.
Year-wise Structure
Year 1: Provides foundational knowledge of the tourism industry, including tourism management, business practices, and customer service. Students gain basic communication, research, and analytical skills to prepare for more advanced study.
Year 2: Covers advanced tourism subjects such as event management, sustainable tourism, and international tourism marketing. Students engage in hands-on projects and case studies to develop critical problem-solving and management skills relevant to real tourism operations.
Year 3: Focuses on professional application and independent study. Students undertake a major project or dissertation, allowing them to explore specialized interests in international tourism. Higher modules cover strategic management, policy analysis, and leadership, preparing students for professional practice or postgraduate study.
Industry Placements and Internships: Students gain work-based experience through placements with leading tourism operators, hotels, airlines, and event companies, acquiring professional skills and industry contacts.
Research Projects: Students participate in supervised research projects, exploring current trends, issues, and developments in international tourism.
Student Societies and Competitions: Opportunities include joining tourism-focused clubs, attending events, and competing in competitions, developing teamwork, creativity, and leadership skills.
International Exposure: The program offers study tours and international collaborations to build awareness of diverse cultural and business tourism practices.
Career Services: Support with CV writing, interview preparation, career planning, and networking.
Professional Development Workshops: Workshops and events to enhance employability skills in the tourism and hospitality sectors.
Alumni Networks: Access to extensive professional networks, helping graduates enter leading global tourism organisations.
Employability:
Graduates are well-positioned for careers such as Tourism Manager, Event Coordinator, Destination Marketing Specialist, and Hospitality Consultant. Many alumni secure positions with international travel companies, hotel chains, airlines, and tourism boards.
Further Academic Progression:
Graduates can pursue postgraduate studies such as a Master’s in International Tourism Management, Hospitality Management, Business Administration, or specialized research degrees, enhancing their career prospects in the global tourism industry.
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