3 Years On Campus Bachelors Program
Manchester Metropolitan University has a BA (Hons) in International Tourism Management, designed to prepare students for the fast-changing worldwide travel and tourism industry. It merges business management skills with specialist skills in tourism, events, and hospitality to help students understand the realities and strategic needs of the industry. Highly international in focus, the course places the student in a position to address challenges such as sustainability, digital transformation, and shifting consumer patterns in tourism.
The programme is structured over a period of three years of study:
Year 1: Students are introduced to the basics of tourism management, and an appreciation of international tourism systems, consumer behavior, and the economic, cultural, and environmental importance of tourism is developed. Fundamental business disciplines such as marketing, management principles, and finance are introduced to create a solid foundation.
Year 2: This continues on to more specialist subjects, e.g., strategic tourism planning, world destination management, and digital marketing for tourism. Students also start to explore optional modules of interest, for instance, sustainable tourism or event management. There is also practice to theory, by means of case studies and group projects of real-world issues.
Year 3: During the final year, students study more sophisticated subjects like international tourism strategy, leadership, and global tourism policy. The focal point is the final-year consultancy project or dissertation, which allows students to carry out independent research or work with an industry client on an actual project. This year allows students to extend further their critical thinking, problem-solving, and leadership skills to prepare for employment.
Curriculum Structure
Manchester Met's BA (Hons) International Tourism Management combines a combination of tourism modules and business modules. The programme includes:
• Core Tourism Modules: Destination management, international tourism operations, and tourism marketing.
• Business and Management Foundations: Introduction to finance, marketing, strategy, and human resource management.
• Optional Specialisations: Personalised learning through selection of modules in sustainable tourism, aviation management, or event planning.
• Research and Consultancy Project: Industry-aligned capstone project in which students apply academic knowledge to business challenges.
Manchester Met is committed to experiential learning, ensuring students are industry-ready:
• Work Placements and Internships: Real-world experience with leading organisations within the travel, hospitality, and events sectors.
• Study Abroad: Global exchange programmes for students to observe tourism practices across the world.
• Industry Connections: Close links with airlines, travel organizations, hotel groups, and tourist boards, including guest speakers and networking events.
• Field Trips: Within the UK and abroad, allowing students to see tourism operations in action and apply theoretical principles to practice.
The university's career and employability support services provide guidance during the course, including career courses, interview and CV writing, and attending recruitment events where students can meet prospective employers.
Employability: Graduates from this course are prepared for careers in tourism management, destination promotion, event management, airlines and hospitality, and travel consultancy. The international component also prepares graduates for working abroad.
Advanced Academic Qualification: Many graduates pursue postgraduate degrees in areas such as International Tourism, Hospitality Management, Business Administration (MBA), or Sustainable Development, further enhancing their experience and career prospects.
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