The BA (Hons) Tourism and Events Management at the University of Westminster is a degree for those who want to create a career in the evolving and dynamic tourism and events industry. The course integrates theoretical study with practice in order to prepare students not only to understand how the global tourism industry operates, but also how events shape communities, economies, and cultures.
The course is structured over the course of three years, giving students an adequate foundation in the first year, more knowledge and specialisation in the second year, and preparation for career and application in the third year.
Year 1: Students are introduced to the basics of tourism and events and how the industry works in the UK and globally. Modules focus on fundamental business management, marketing, and the role of tourism within society, introducing event planning principles. Confidence building and understanding the size of the industry is what this year is all about.
Year 2: The second year moves more towards specialist and analytical subject matter. Students learn about the strategic and operational roles of tourism businesses and events management, and learn about key issues such as sustainability and destination development. Applied projects are offered, where students research case studies or theoretical event scenarios.
Year 3: The third year is designed to pull everything together. Students complete a big independent project or dissertation, though within this their topic area must be aligned with their potential future career. Modules also study worldwide trends for tourism and events, preparing graduates for management roles. Employability is also addressed in this year, with the opportunity to bridge classroom-based learning to practice.
Curriculum Structure
The program has a good balance between practice and theory with subject areas covering:
• Event and tourism management principles
• Business and marketing for event and tourism
• Tourism policy and international development
• Event design, logistics, and planning
• Contemporary tourism issues (e.g., technology, sustainability, cultural effects)
• Methods of research and project dissertation
Westminster places specific focus on industry-based and practice learning. Students gain exposure through:
• Work placements and internships with non-London based companies, gaining first-hand experience of the tourism and events industry
• Live projects where students develop plans or analyze events for industry partners
• Study tours and field trips to UK and international tourism destinations and events venues
• Volunteering and student societies concerning tourism, hospitality, and event management, to enable networking and skill acquisition
The University of Westminster provides good career progression guidance, such as:
• CV creation, interview skills, and job applications career workshops
• Networking with guest speakers and employer days
• Use of the University's specialist Careers and Employability Service
Employability
Graduates are properly prepared for roles in event management, destination management, tourism marketing, hospitality, and festival or cultural management. Many career prospects are available with event agencies, tourist boards, airlines, hotels, and international organizations
Academic Progression
Alternatively, it is also feasible for students to progress to postgraduate study, taking courses such as MSc International Tourism Management, MSc Event and Conference Management, or MBA in hospitality and business leadership
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