BA Hons Media and Communication

De Montfort University (DMU) offers a BA (Hons) Media and Communication, designed to provide students with a rich understanding of media, culture, and communication practices in today’s dynamic digital and traditional environments. The program equips students with both theoretical knowledge and practical skills, preparing them for careers in media, marketing, journalism, public relations, and digital content creation.

Year 1: Students build a strong foundation in media theories, communication principles, and digital literacy. Core modules focus on understanding media landscapes, audience engagement, and the role of media in society, while introducing basic skills in writing, content creation, and digital tools.

Year 2: This stage deepens practical and analytical expertise. Students explore specialized areas such as social media strategy, multimedia production, branding, and media research methods. They also engage in hands-on projects, collaborating in teams to produce media campaigns and digital content.

Year 3: The final year emphasizes professional application and independent research. Students undertake a capstone project or dissertation, synthesizing knowledge and practical skills. Modules often cover advanced topics like media ethics, strategic communication, and digital innovation, preparing students for the professional world or further study.

Curriculum Structure:
The program combines academic theory with practical experience, including:

• Core Media Modules: Covering media studies, communication theory, digital media, and cultural analysis.

• Practical Projects: Hands-on work in media production, journalism, public relations, and marketing campaigns.

• Research and Analysis: Training in qualitative and quantitative methods to study audiences, media trends, and communication strategies.

• Capstone Project: A final-year project that demonstrates the ability to integrate learning and create impactful media outputs.

Accreditation:
The program is recognised by professional bodies within the media and communication industry, ensuring that students develop skills relevant to current industry standards.

Campus Location:
DMU is based in Leicester, UK, with modern facilities including media labs, recording studios, and digital production suites. Students benefit from access to industry-standard technology, providing a realistic and professional learning environment.