BSc (Hons) Business with Media Communications with Foundation Year

The BSc (Hons) Business with Media Communications with Foundation Year at Liverpool John Moores University (LJMU) combines the worlds of business and media, giving you the skills and confidence to thrive in the fast-paced arenas of public relations and corporate communications. The program is accredited by the Chartered Institute of Public Relations (CIPR), ensuring your learning is aligned with industry standards.

Right from the start, you'll dive into practical learning that connects theory with real-world applications. The foundation year is carefully designed to build your skills and knowledge so you can move smoothly into the full degree program. Along the way, you'll benefit from excellent facilities and opportunities that make your learning experience richer and more hands-on.

Experiential Learning Opportunities:

• Work Placements: Gain valuable, year-long work experience with leading companies such as General Motors, Volkswagen Group, and Airbus, giving you hands-on exposure to the industry.

• Guest Lectures and Practitioner Sessions: Learn from media communications and PR professionals through guest lectures and interactive sessions, gaining real-world insights and practical advice.

• Study Abroad Opportunities: After your second year, explore international study options in countries like China, the USA, or across Europe, expanding your global perspective and experience.

• Industry-Relevant Curriculum: The program blends traditional business subjects with media communication, covering marketing, PR strategies, tools, and techniques, ensuring your learning stays relevant to industry needs.

• Transfer Options: Flexibility is key—within the 'Business with' suite, you can transfer to another specialism, such as Finance, International Business Management, or Digital Marketing, at the end of your first year of study.

Choosing this program means more than just earning a degree—you’ll gain practical experience, industry-ready skills, and a strong foundation for a successful career in business and media communications.

Graduate Outcomes & Future Opportunities

Graduates of this program are well-prepared for dynamic roles that sit at the crossroads of business and media. The foundation year equips students with essential skills, making the transition into the full degree smooth and confident. On completing the program, graduates can pursue roles such as:

• Public Relations Officer

• Media Planner

• Marketing Communications Manager

• Digital Content Strategist

These careers take full advantage of the combination of business insight and media expertise that students develop throughout the course.

Employability Support & Industry Connections

Placement Opportunities: The program offers exciting placement options, allowing students to gain hands-on experience in real-world environments.

Unitemps Service: The university’s Unitemps service has successfully connected many students and recent graduates with temporary employment, providing both practical experience and income.

Graduate Outcomes: A large proportion of graduates find employment or continue their studies within 15 months of graduation, highlighting how effectively the program prepares students for the job market.

Accreditation: This degree is accredited by the Chartered Institute of Public Relations (CIPR), adding credibility to your qualification and enhancing career prospects.

Industry Partnerships: The university maintains strong connections with industry professionals, giving students opportunities to network, gain insights, and engage with potential employers.

Further Academic Progression

After completing the BSc (Hons) Business with Media Communications with Foundation Year, graduates can explore various avenues for further study and professional development:

• Postgraduate Degrees: Options include pursuing a Master’s degree in Business Administration, Media Management, Digital Marketing, or related fields.

• Professional Qualifications: Students can enhance their career opportunities by obtaining certifications from professional bodies such as the Chartered Institute of Marketing (CIM) or the Chartered Institute of Public Relations (CIPR).

• Research Opportunities: Graduates can engage in research projects or pursue PhD programs, contributing to academic knowledge and specializing in areas of personal interest.

The foundation year not only prepares students for academic success in the degree but also lays the groundwork for ongoing professional growth and lifelong learning.